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Pricing Electronic
           journals: non-profit and
           commercial lessons
           shared

           John Cox

7/6/2004          John Cox Associates Ltd   1
State of the academic
           market
           n   USA: 60% of the market by value
               but 30% of world libraries
           n   Growth in library consortia buying
               e-content: from 102 in 2000 to over
               230 today
           n   Economy in cyclical downturn, but
               recovering



7/6/2004            John Cox Associates Ltd      2
Library cost structure




7/6/2004       John Cox Associates Ltd   3
Pricing based on
           subscription price
           CABI Publishing:
           Title: British Journal of Nutrition
           Print        Online Online + print
           $ 905         $ 890       $ 940
           Title: In vitro Cellular &
              Developmental Biology- Plant
           Print         Online Online + print
           $ 275         $ 263        $ 275
7/6/2004          John Cox Associates Ltd        4
Population-based
           models
           OUP: OED
           4 yr:                            100% FTE
           2 yr:                            50% FTE
           Corp/Gov’t/military:             100% FTE
           Non-profit org:                  50% FTE
           Public library:                  2% - 4% of
                                            population in
                                            bands
7/6/2004          John Cox Associates Ltd                   5
Population-based
           models
           BMJ Publishing Group

                          Print            Online Print + online

           Small          100%             100%       110%
           (1-400)
           Medium         100%             125%       135%
           (401-1500)
           Large          100%             140%       150%
           (1501 +)

7/6/2004         John Cox Associates Ltd                     6
Differential pricing: type
           Project MUSE:

           Type                        Discount
           Academic                        0%
           Small academic                  25%
           Community/2 yr                  50%
           Special (Museum, Ass’n etc)     50%
           Public                          75%
           High schools                    87.5%


7/6/2004          John Cox Associates Ltd          7
Pricing for consortia
           Project MUSE:

           No of institutions               Discount
           1-4                              0%
           5-19                             10%
           20-39                            20%
           40-59                            30%
           60-99                            40%
           100 +                            50%

7/6/2004          John Cox Associates Ltd          8
Differential pricing:
           service
           n   Blackwell, Elsevier, Wiley:
               - Basic: limited period, limited
                  usage – very basic functionality
               - Premium: fully functional,
                  continuing access, back files,
                  articles on acceptance, search,
                  etc.


7/6/2004            John Cox Associates Ltd      9
Value for money: role of
           cost per use
           n   Two aspects:
               - price per use: price divided by
                  number of uses
               - cost per use: library operational
                  costs




7/6/2004            John Cox Associates Ltd      10
Price per use
           Journal           US$ cost No uses   $ per use
           A                 2,385      187     12.75
           B                 398        6       66.33
           C                 98         3       32.67
           D                 5,922      183     32.36
           E                 496        18      27.56
           F                 1,389      52      26.71
           G                 5,095      483     10.56
           H                 14,669     1,777    8.25


7/6/2004             John Cox Associates Ltd           11
Cost per use
           Type                              Operational cost

           E-journal
           Individual title subs                   $ 0.45
           Publisher’s packages                    $ 0.45
           Multi-publisher packages                $ 0.45

           Print journals
           Current issues                          $ 6.00
           Bound volumes                           $30.00



7/6/2004           John Cox Associates Ltd                  12
Contact details
           John Cox Associates Ltd

           Web:   www.johncoxassociates.com

           E-mail: John.E.Cox@btinternet.com
                   or
                   john.cox@johncoxassociates.com



7/6/2004          John Cox Associates Ltd       13

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Pricing Electronic Journals: Lessons from Non-Profit and Commercial Models

  • 1. Pricing Electronic journals: non-profit and commercial lessons shared John Cox 7/6/2004 John Cox Associates Ltd 1
  • 2. State of the academic market n USA: 60% of the market by value but 30% of world libraries n Growth in library consortia buying e-content: from 102 in 2000 to over 230 today n Economy in cyclical downturn, but recovering 7/6/2004 John Cox Associates Ltd 2
  • 3. Library cost structure 7/6/2004 John Cox Associates Ltd 3
  • 4. Pricing based on subscription price CABI Publishing: Title: British Journal of Nutrition Print Online Online + print $ 905 $ 890 $ 940 Title: In vitro Cellular & Developmental Biology- Plant Print Online Online + print $ 275 $ 263 $ 275 7/6/2004 John Cox Associates Ltd 4
  • 5. Population-based models OUP: OED 4 yr: 100% FTE 2 yr: 50% FTE Corp/Gov’t/military: 100% FTE Non-profit org: 50% FTE Public library: 2% - 4% of population in bands 7/6/2004 John Cox Associates Ltd 5
  • 6. Population-based models BMJ Publishing Group Print Online Print + online Small 100% 100% 110% (1-400) Medium 100% 125% 135% (401-1500) Large 100% 140% 150% (1501 +) 7/6/2004 John Cox Associates Ltd 6
  • 7. Differential pricing: type Project MUSE: Type Discount Academic 0% Small academic 25% Community/2 yr 50% Special (Museum, Ass’n etc) 50% Public 75% High schools 87.5% 7/6/2004 John Cox Associates Ltd 7
  • 8. Pricing for consortia Project MUSE: No of institutions Discount 1-4 0% 5-19 10% 20-39 20% 40-59 30% 60-99 40% 100 + 50% 7/6/2004 John Cox Associates Ltd 8
  • 9. Differential pricing: service n Blackwell, Elsevier, Wiley: - Basic: limited period, limited usage – very basic functionality - Premium: fully functional, continuing access, back files, articles on acceptance, search, etc. 7/6/2004 John Cox Associates Ltd 9
  • 10. Value for money: role of cost per use n Two aspects: - price per use: price divided by number of uses - cost per use: library operational costs 7/6/2004 John Cox Associates Ltd 10
  • 11. Price per use Journal US$ cost No uses $ per use A 2,385 187 12.75 B 398 6 66.33 C 98 3 32.67 D 5,922 183 32.36 E 496 18 27.56 F 1,389 52 26.71 G 5,095 483 10.56 H 14,669 1,777 8.25 7/6/2004 John Cox Associates Ltd 11
  • 12. Cost per use Type Operational cost E-journal Individual title subs $ 0.45 Publisher’s packages $ 0.45 Multi-publisher packages $ 0.45 Print journals Current issues $ 6.00 Bound volumes $30.00 7/6/2004 John Cox Associates Ltd 12
  • 13. Contact details John Cox Associates Ltd Web: www.johncoxassociates.com E-mail: John.E.Cox@btinternet.com or john.cox@johncoxassociates.com 7/6/2004 John Cox Associates Ltd 13