1. Online Learning
Threat or Opportunity?
Society for Scholarly Publishing
May 30, 2008
Boston, MA

2. Who Goes to College Online?
 Mid-career professionals require
skills enhancement
 Can’t go to campus because
of heavy work and travel
 Family obligations of two-career parents

3. Why Schools Do it
 NATIONAL AND GLOBAL
VISIBILITY, STUDENT ACCESS
 EXTENDS BRAND
 THE WAY WORK IS DONE
 NEW REVENUE STREAM
 IF YOU DON’T, OTHERS WILL

4. 5 Pillars of Online Education
1 Learning Effectiveness
Quality of online learning is comparable
to quality of traditional programs
2 Cost Effectiveness and Institutional Commitment
Your school continuously improves services while reducing cost
3 Access
Students who wish to learn online have
opportunity and can achieve success
4 Faculty Satisfaction
Faculty achieves success with teaching online,
citing appreciation and happiness
5 Student Satisfaction
Your students achieve success in learning online
and are typically pleased with their experience

5. How Many Are Online?
2006 Sloan Data
3.5 million
COLLEGE STUDENTS TAKE AT LEAST ONE COURSE
9.7% growth
COMPARED WITH 1.5% OVERALL
20% online
OF ALL COLLEGE STUDENTS, 20% ARE ONLINE

6. Growing Online
2006 Sloan Data

7. How it’s Done
 Synchronous
 Asynchronous
 Interactive
 Threaded discussions
 White Boards
 Web conferencing
 Podcasting
 Videocasting
 Virtual teaming
 Remote labs
 Online and print textbooks
 Online library access

8. Engaging Online Faculty
 Quality online training
 Online faculty interaction
 Honor best practices
 Compensate generously
 Share IP rights
 Pay royalties

9. Compensating Faculty
 Who owns intellectual property?
Shared with faculty
 How are faculty compensated?
For development and separately for instruction
 Who teaches online?
Voluntary permanent and adjunct faculty

10. WebCampus by the Numbers
Nearly 17,000 enrollments
$35 million in tuition revenue
More than 160 online faculty
Students in 47 states and 44 countries
17 masters degrees and an MBA
37 graduate certificates
160 online courses

11. WebCampus Growing
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
-
FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012

12. Where Are They in the US?

13. WebCampus Revenue Growth
$25,000,000
$20,000,000
$15,000,000
$10,000,000
$5,000,000
$-
03
04
05
07
09
10
11
12
06
08
20
20
20
20
20
20
20
20
20
20
FY
FY
FY
FY
FY
FY
FY
FY
FY
FY

14. Who’s on the Board?
Eric Fredericksen Ronald Schlosser
University of Rochester Formerly of Thomson
Katherine Hegmann Karan Sorensen
IBM Johnson & Johnson
Phillip Long Luther Tai
MIT Consolidated Edison
Rebecca Lyons Martin Tuchman
Johnson & Johnson Interpool
Ron Perkinson Peter Wiesner
Putera Sampoerna IEEE
Foundation
Kee Meng Yeo
Patricia Sabosik
Amway
Gartner Group

15. WebCampus Honors
USDLA 21st Century Prize Sloan-C Prize
Best Online 2003 Best Online
Graduate School University
2005 and 2008
2007 Best Online
Program (China)

16. Robert Ubell
Executive Director, Institute for the Advanced Study of Online Learning
and Professional Education
Stevens Institute of Technology
201-216-5084
rubell@stevens.edu