1. Social Media Plan
This plan includes the objectives to be used to accomplish two primary goals of social
media: 1. Increase traffic to http://www.firerockprod.com and 2. Promote content to
visitors from social media sites to engage fans, friends and potential clients.
Blog ..................................................................................................................................................2
Facebook/LinkedIn.............................................................................................................................2
Microblogging (Twitter)........................................................................................................................3
Online Video (Vimeo, YouTube) ..........................................................................................................3
Photo sharing.....................................................................................................................................4
Additional Notes and Objectives............................................................................................................4
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2. Blog Twice weekly
Short term objectives:
• Create blog for FireRock Productions
o Examine best blogging platforms for
FireRock Productions (WordPress, Typepad, other?)
o Create and explore potential topics
o Blog publication schedule
o Add RSS button to website
 Increase engagement
o Relevant posts
o Encourage comments, ask questions
Don’t forget…
 Inbound links – have positive benefits when it comes to search engines
 Technorati, Alltop, and other directory listings
 Keywords
Social Networks - Daily
Short term objectives:
• Facebook fan page
o Create at least one relevant post per day
o Change cover art to feature clients
o Tag others in status updates
 LinkedIn
o Create LinkedIn page for FireRock Productions
o Participate in Q&A, other groups, etc
Don’t Forget:
 Add social networks to LinkedIn business profile
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3. Microblogging (Twitter) Daily
Short term objectives:
 Compile list of local Twitter users & follow new accounts
 Promote company blog posts
 Build reputation
 Promote other social networking activities/sites
Don’t Forget…
 Aim for new followers every day
 2nd‐order followers (follower’s follower count)
Online Video Per Project Completed?
Short term objectives:
• Update videos on social video sites and link to core site
o Vimeo
o Youtube
Don’t forget:
 Short videos for social video sites
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4. Photo sharing Across multiple platforms
Short term objectives:
 Sharing any interesting and marketing relevant photos from production shoots
 Utilize photo sharing sites to share images with links back to blog and core site
o Facebook Photo Gallery
o Twitter
o Flickr?
o On blog
Additional Notes and Objectives
 Anything you want to add?
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