1. Marketing in recessionary times The 10 commandments S Shyam Sunder [email_address]

2. 1.Thou shalt add value beyond mere adve rtising

3. 2. Thou shalt a ttempt to convert “wants” i nto “needs”

4. 3. Thou shalt con tinue to invest, not cut

5. 4. Thou shalt treat your brand as a long term investment, than a short t erm expense

6. 5. Thou shalt invest time in unders tanding consumer behaviour and insig hts

7. 6. Thou shalt not cut price and compromis e value

8. 7. Thou shalt ke ep communicating

9. 8. Thou shalt realise the pr ice/value equation in the down turn

10. 9. Thou shalt resort to guerilla marketing

11. 10. Thou shalt retain a core mar keting team