The document discusses how new technologies and social networks have enabled rapid growth and mainstream adoption. It notes that it took radio 38 years and the internet only 4 years to reach audiences of 50 million. It then discusses statistics on social network and online class usage. It quotes Starbucks saying they see themselves as a third place for customers. The document defines a revolution as a movement that has become mainstream with more people adopting new ways of life. It provides three steps to start a revolution: believe the unbelievable, do the unimaginable, and be the impossible. These steps are turning strangers into friends, friends into donors, and donors into advocates. It ends by emphasizing the importance of monitoring, listening to, participating in, and shaping conversations

1. Backyard Revolution: Ideas and Inspiration for Building Local Support Sam Davidson – CoolPeopleCare.org

2. Years it took to reach a market audience of 50 million: Radio: 38 Years TV: 13 Years Internet: 4 Years iPod: 3 Years

3. 2 Years

4. Newspaper Readership

5. Newspaper Readership

9. 96% of Generation Y belongs to a social network.

10. If Facebook were a country, it would be the fifth largest in the world.

11. MySpace would be tenth. Twitter would be 60 th .

12. 1 out of 8 couples who married last year met online.

13. 1 in 6 college students takes at least one class online.

15. “ We are the third place in the lives of millions of our customers. We are the coffee that brings people together every day around the world to foster conversation and community.”

16. A revolution is a movement that has become mainstream.

17. More people doing more things that become a way of life.

19. To start a revolution, people must believe the unbelievable, do the unimaginable, and be the impossible.

20. strangers friends donors loyal donors advocates People:

21. How wonderful it is that nobody need wait a single moment before beginning to improve the world. -Anne Frank Believe the unbelievable:

22. Believe the unbelievable: Turn strangers into friends

23. In this life we cannot do great things. We can only do small with great love. things -Mother Teresa Do the unimaginable:

24. Do the unimaginable: Turn friends into donors

25. Everyone can be great because anyone can serve. -Martin Luther King, Jr. Be the impossible:

26. Be the impossible: Turn donors into advocates

27. Monitor the conversation

28. Listen to the conversation

29. Participate in the conversation

30. Shape the conversation