The document proposes a 10-week campaign called "Jet Airways Mission: Passage to India" that aims to strengthen cultural and economic ties between Hong Kong/China and India. It involves recruiting 4 teams each from Hong Kong and Shenzhen to travel different routes in India, exploring its culture, history and boosting people-to-people connections. The campaign includes recruitment, interviews, a mission pledge ceremony, the teams' exploration trips in India, and finally a mission sharing and promotion event upon their return.

1. Jet Airways Mission Passage to India Presented by Madison Communications 3 Sep 2008

2. Bringing Us Together… Much Closer More than 160 years of HK-Indian relationship Sons & daughters of 2 of the oldest civilizations living harmoniously in this city

5. Jet Airways Mission – Passage to India Jet Airways Mission: Passage to India Ready to Jet ? Sign Up Now! Pilgrim or Prince? Hop aboard Jet Airways Mission’s “Passage to India” to find out! Join us on a once-in-a-lifetime journey of discovery across inspiring India to unearth the mysteries, traditions, history, culture, myths and legends of this fascinating land! To find out more, please visit www.jetairwaysmission.com . Get, Set, JET.

6. 10-Week Campaign

7. Week 1-3 Recruitment

10. Full fledged advertising campaign to support recruitment U Magazine – The #1 travel magazine in HK Yahoo! HK - #1 search engine AM730 – Free tabloid Commercial Radio SCMP.com Jet Airways Mission – Passage to India

11. Week 4-6 Panel Interview

13. Week 7-8 Mission Take-off

15. Mission Itineraries (suggested route) Fly to Hong Kong Day 10 Mission sharing Day 9 Fly back to Mumbai Day 8 Exploration Day 7 Exploration Day 6 Exploration + Travel to second city Day 5 Exploration Day 4 Mumbai exploration +Travel to first city Day 3 Mumbai exploration Day 2 Fly to Mumbai Day 1

16. Week 9-10 Mission Sharing + Public Promotion

20. Jet Airways Mission 4 proposed itineraries

21. The magic of Rajasthan is unequalled in the world for its heritage, culture, safaris, sand dunes and lush green forests with its wildlife. Rajasthan is often expressed as huge open-air museum with relic so well preserved for the travelers and the curious of the day. Theme 1: Romance of Rajasthan Flight Mumbai― Fly to Hong Kong Day 10 Mumbai, 1 night Mumbai for Sharing Day 9 Mumbai, 1night Delhi-Mumbai (by plane) Day 8 Train/ Delhi Jaisalmer― Delhi (by train) Day 7 Jaisalmer, 2 nights Jaisalmer Day 5-6 Train/ Jaisalmer Jaipur ― Jaisalmer (by train) Day 4 Jaipur, 2 nights Delhi ― Jaipur (by plane) Day 2-3 Delhi, 1 night HK―Mumbai―Delhi (by plane) Day 1 Accommodation Transportation Itinerary

22. Named as one of the " ten paradises of the world " and "50 places of a lifetime" by the National Geographic Traveler magazine, Kerala is especially known for its ecotourism initiatives. Its unique culture and traditions , coupled with its varied demographics , has made Kerala one of the most popular tourist destinations in the world. Theme 2: The Paradise of Kerala Flight Mumbai―HK (by plane) Day 10 Mumbai, 1 night Mumbai for Sharing Day 9 Mumbai, 1 night Delhi ― Mumbai (by plane) Day8 Delhi,1 night Thekkday ―Cohin (by private car) ―Delhi (by plane) Day 7 Thekkday, 2 nights Cohin ―Thekkday (by private car) Day 5-6 Cohin, 2nights Delhi ―Cohin (by plane) Day 3-4 Delhi, 1 night Mumbai ― Delhi (by plane) Day 2 Mumbai, 1night HK― Mumbai (by plane) Day 1 Accommodation Transportation Itinerary

23. Situated on the west bank of the River Ganga (Ganges) , it is regarded as holy by Hindus , Buddhists and Jains , and one of the oldest continually inhabited cities in the world . The culture of Varanasi is closely associated with the River Ganges and the river's religious importance. The city has been a cultural and religious centre in northern India for several thousand years. Theme 3: The Spirit of Varanasi Flight Mumbai  Fly to Hong Kong Day 10 Mumbai, 1 night Mumbai for Sharing Day 9 Mumbai, 1night Delhi ―Mumbai Day 8 Delhi, 1 night Gwalior― Khajuraho―Delhi (by plane) Day 7 Gwalior , 2 days Gwalior Day 6 Train/Gwalior Khajuraho ― Gwalior (by train) Day 5 Khajuraho,2 nights Delhi ―Khajuraho (by plane) Day 3-4 Delhi, 1 night Mumbai ―Delhi (by plane) Day 2 Mumbai, 1night HK―Mumbai (by plane) Day 1 Accommodation Transportation Itinerary

24. Flanked by the Great Indian Himalayas, the Karakoram and the Ladakh and the Zanskar ranges, Ladakhs is a high-altitude desert and one of the three geo-cultural regions of the state of Jammu and Kashmir. Leh makes a gateway to high-altitude lakes of Ladakh , the valley of Nubra and Lower Indus valley and other surrounding areas. Apart from these, the town of Leh makes an ideal base for adventure sports of trekking and river rafting. Theme 4: Touch Leh’s Nature Flight Mumbai ― HK (by plane) Day 10 Mumbai, 1 night Mumbai for Sharing Day 9 Mumbai, 1night Delhi ―Mumbai (by plane) Day 8 Delhi, 1night Leh― Delhi (by plane) Day 7 Leh, 3 nights Jeep Safari from Leh to Pangong Lake for 3 days Day 4-6 Leh, 1night Delhi―Leh (by plane) Day 3 Delhi, 1 night Mumbai ―Delhi (by plane) Day 2 Mumbai, 1night Hong Kong―Mumbai (by plane) Day 1 Accommodation Transportation Itinerary

25. Thank you