Social Media - Focus on the 'How'
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Social Media - Focus on the 'How'
- 1. Sebastian Rusk (@sebrusk) 786-273-7875 direct srusk@socialbuzztv.com http://Facebook.com/SocialBuzzTV http://Twitter.com/SocialBuzzTV http://YouTube.com/SocialBuzzTVShow
- 2. Case Study Starbucks gave its customers a voice to “Share, Vote, Discuss, See.”
- 3. Campaign produced 50,000 new product ideas
- 5. Focus on the ‘How’
- 6. You’ve Got 2 Options As a Brand…
- 9. Stats 800 Million users – Valued at over $100 BILLION OVER 500 Million users – it IS the new telephone OVER 100 Million users – in less than a year!
- 10. Advertising If the band Journey comes to town and you paint A sign that says “Journey coming to the arena Saturday night” – that’s ADVERTISING! ADVERTISING
- 11. Promotion If you have a parade to celebrate the band Journey playing in your town Saturday night – That’s PROMOTION!
- 12. Publicity If the band Journey starts a bar fight in that Same town – that’s PUBLICITY! that’s PUBLICITY!
- 13. Public Relations If the bar owner laughs about the bar fight – that’s Public Relations! that’s PUBLIC RELATIONS!
- 14. Marketing If you planned the bands bar fight – That’s MARKETING!
- 15. Social Media And if the Bar Owner’s Wife freaks out because the bar is wrecked and tweets “Poker night cancelled, bar is ruined (for now)” and takes a video of the damage and posts it On Facebook and YouTube – that’s SOCIAL MEDIA!
- 16. Sales! If the town’s people go to the Journey concert, Eat a local restaurants, meet the band After the show for Autographs and buy Souvenirs – that’s SALES! SALES!
- 22. “How soon ‘not now’ becomes never.” –Martin Luther
- 23. What do THEY want? What can you do to make AND keep them happy?
- 24. Don’t be afraid of what’s new and familiar!
- 25. is a “C”
- 26. Case study is from the book the “Thank You Economy” by Gary Vaynerchuk
- 27. DERAC DERAC DERAC D E R A C yeh T • DEDRA WER DEDRA WER DEDRA WER s s e ni s u b ri e ht r of m e ht D E D R A W E R y e h T • D E N E T SI L D E N E T SI L D E N E T SI L D E N E T SI L D E N E T SI L D E N E T SI L m e ht D E N E T SI L y e h T m e ht D E N E T SI L y e h T • T S RI F T S RI F T S RI F T S RI F r e m ots u c e ht t u p y e h T •
- 28. Sebastian Rusk (@sebrusk) 786-273-7875 direct srusk@socialbuzztv.com http://Facebook.com/SocialBuzzTV http://Twitter.com/SocialBuzzTV http://YouTube.com/SocialBuzzTVShow