Bigshot Overview 2011

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Digital Imaging Kiosk

The following presentation was originally compiled in
bigshot TM

2006. All logos and trademarks are the property of their
respective brand owners. Also the following does not
constitute endorsement or affiliations with any
referenced company or brand.
Copyright Roncal Enterprises 1
2006-2012

+Mission Statement 2

  To provide consumers with a unique photographic
experience at location based entertainment venues and
other vacation travel destinations

Copyright Roncal Enterprises 2006-2012

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Market Trend Summary
  35 billion retail photo finishing market

  Sony, Kodak, Fuji Photo Film and Pixel Magic Imaging, Inc.
are racing to make their kiosks as ubiquitous as automated
teller machines

  Kiosks account for the biggest slice of digital images printed
outside the home and the number of photos printed at kiosks
is growing faster than other printing options.

  In 2005, 335 million people visited U.S amusement parks and
traditional attractions

  EMEA attendance expected to grow from 131 million visitors
to 147 million by 2009

  Asia attendance expected to grow from 236 million to 276
million by 2009

Source: Wall St. Journal, New York Times, IDC, PMA, PWC, IAAPA

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Photography Kiosk History

  Photo Kiosk Patent History - Earliest recorded photography
booth patent dated 1925. Over 20 different styles recorded.
Very few of these address marketing, merchandising or
branding.
  1996 Photo Kiosk Market: Primarily utilized wet dry methods
for print processing. Very few utilized digital technology
(sticker club). Very few address merchandising, branding or co-
marketing.
  2006 Photo Kiosk Market: Large brand owners enabling
distribution channels with countertop kiosks. Kiosks continue to
address the process, not merchandising or integration with
internet assets.


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bigshot
TM

  Today, Kiosks are square, colored boxes relegated to the
corner of the store or non-strategic event locations. The
bigshot design patent allows for highly stylized photography
kiosk. This kiosk design is ideal for branding, co-marketing,
product launches as well as internet-synchronized retail
printing*.

Unlike existing designs, it is immediately recognizable by
consumers and provides for multiple revenue opportunities.

* Patent 7936484


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Amusement Park Channel
Existing Photo Booth-Kiosk Designs


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In-Store Retail Channel
Existing Countertop Kiosk Designs


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bigshot Concept for Amusement Channel
Patent Design Attributes
Any design* resembling
a camera

Merchandise
Dispenser bigshot
TM

Embedded
Hardware

• One or Many Stations
• Event Specific Output
• Many Input Options
ATM like
Interface


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Co-Branded Deployment
artistic rendering

• Internet Digital Imaging
Third Party
Hardware and
• Service Providers
Dispenser • Event or Location
• Industry Co-Brand

bigshot
TM


10

…Perfect Prints .19 each …

12/15/11 Copyright Roncal Enterprises
Copyright Roncal Enterprises 2006
2006-2012

11

12/15/11

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Target Market

  Theme Parks and Sports Stadiums continue to draw larger
and larger annual audiences. These venues along with
unique vacation destinations provide high traffic volume
where consumers plan and spend disposable income.

The following projections based upon attendance for
top 50 theme parks in North America.


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Target Market
Attendance Records (millions)

 North America Theme Parks
 2003 = 162.7
 2004 = 169.1
 2005 = 175.9
(top 10 parks average~85 million)


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Target Market
Projections

  Average attendance for top 10 parks ~ 85.3 million:
  1/8% = 682,400 new customers per year
  $5 average kiosk spend = $3,412,000 per year

  $23 average online spend = $15,695,200 per year
  $30 average online spend = $20,472,000 per year


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Estimated Costs

Kiosk Unit Cost:
1 unit = $ 50,000
10 units = $500,000
50 units = $2.5 M

Kiosk investment $3, 050,000.

Assumes partnership with Hewlett-Packard. Does not account for
alliance or volume discounts. Excludes cost of bigshot kiosk,
manufacturing or operational cost associated with location. Other
Hardware providers may provide more cost effective solution.


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35% Operating Costs
Kiosk Only

Kiosk Costs Operating
Estimates Unit Costs* Costs 35% Total Cost Est Sales Est Profit*
1 50,000 17,500 67,500 288,000.00 220,500.00
10 500,000 175,000 675,000 2,880,000.00 1,605,000.00
20 1,000,000 350,000 1,350,000 5,760,000.00 4,410,000.00
50 2,500,000 875,000 3,375,000 14,400,000.00 11,025,000.00

Operating Cost Scenario: 1 unit serves 57,500 customers per year
with $5 minimum purchase. Does not include Online purchases.

Assumes partnership with Hewlett-Packard. Does not account for
alliance or volume discounts. Excludes cost of bigshot kiosk,
manufacturing or operational cost associated with location. Other
Hardware providers may provide more cost effective solution.


+
Internet-Assisted
Retail Imaging

Term recently coined in Wall Street Journal article Copyright Roncal Enterprises17
2006-2012

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Internet Assisted Retail Imaging
Target In-store buying scenario
  While at Target, I picked up a Mother’s day card. I went
to the oFoto counter and asked to access my online
ofoto account in order to print out picture of daughter
to include in card. Clerk suggested “ I could return
home, login to www…, order print, return to Target and
pickup print for inclusion in my card for mailing……

  I left the store without the card or photo


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Best Buy In-store buying scenario
  While shopping for iPod accessories, I visited the in-
store Kodak lab and asked to access my ofoto online
account. Kiosks did not support online access. Again, I
was told I could go home order from www…., and then
return to the store for my prints

  Same was true at Walgreen’s, Kinko’s and Longs.


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Competitive Landscape
  Kiosks
  Kodak (Digital Picture Center, Countertop)

  Pixel Magic Imaging (Print Rush, Freestanding)

  Sony (Picture Station, Freestanding)

  Fuji (Alladin, Countertop)

  HP (PhotoSmart Express, Freestanding)


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Competitive Kiosk Designs


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Existing Systems Issues

  Limited Co-op Merchandising

  Output Process Focused

  Printing Only

  No On-line Archiving

  No Location Specific Options

  No Loyalty Programs

  Disconnected from Internet


+
bigshot™

Proposed Photography
Kiosk Initiative

Copyright Roncal Enterprises23
2006-2012

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Assumptions

  Desire to enter internet-assisted retail
printing “kiosk” market
  Desire to increase global brand
awareness
  Receptive to hardware partnership with
H-P or other hardware provider


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Objectives

  Increase online memberships
  Generate incremental revenue
  Foster customer loyalty


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Revenue Opportunities

•  Location – Event Sponsor Cooperative
Marketing and Revenue Sharing
•  Co-Branding and Product Launch licensing
•  Increased Online Purchases


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Customer Acquisition
Repository Synchronization
•  Synchronization ensures
customers visit online
destination for additional
products and services

•  Location specific
products and services
drive further adoption
and brand recognition

One example of business method supported by Patent 7936484


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Event Centric Merchandising
Kiosk as Dispenser

•  Membership Loyalty Cards
• New and Existing Members
bigshot™
• Private Label Disposable Cameras

Membership

One example of business method supported by Patent 7936484

+
“if you have great
products that are
merchandised and
marketed clearly, the
impact can be almost
unlimited.”

Ron Johnson, Senior Vice President Retail Operations, Gap, Inc.
The New York Times, Business Day, Friday, May 19, 2006

Copyright Roncal Enterprises29
2006-2012

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Roncal Enterprises
Offerings
  Feasibility Study (sub-contracted)

  License kiosk patent and launch program
  Sell patent rights and assist with program development
  Sell all IP rights

Assets:
Design Patent and Trademark


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Proposed Timeline

  Year 1 - Pilot (1-2 units, 1 location)
  Year 2 - National (10-25 units, 10-15 locations)
  Year 3&4 - Global (2-7 units, 2-5 locations)

  Year 5+ - Brick and Mortar Strategy


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Industry Trends
August 2005

  Sony, Kodak, Fuji Photo Film and Pixel Magic Imaging, Inc. are
racing to make their kiosks as ubiquitous as automated teller
machines

  Prices for kiosks are plunging, and fostering the spread of the
machines

  Kiosks account for the biggest slice of digital images printed
outside the home and the number of photos printed at kiosks is
growing faster than other printing options, according to the
Photo Marketing Association International

  Research firm IDC projects sales of kiosks in the US will rise 35%
in 2005 to 16,500, growing to more than 25,000 a year by 2008

Wall Street Journal, Marketplace, “Digital Snaps in a Snap” by Pui-Wing Tam, August 4, 2005


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Industry Trends
February 2006

  In 2005, 11.9 billion digital images were printed at home,
compared with 4.5 billion digital images printed in stores. IDC
Research
  By 2009, IDC predicts both direct and Internet-assisted retail
printing will far outpace home printing, with 21.8 billion digital
images printed in stores compared with 15.7 billion in homes.
  Kodak and Fuji are far ahead in getting digital-printing kiosks
into stores: Kodak alone operates an estimated 75,000 kiosks
world-wide. “All the major retailers out there are locked up at
the moment,”
says Ed Lee, digital photo analyst, InfoTrends, Inc.
  Snapfish membership has grown to 20 million from 13 million
after the H-P acquisition

Wall Street Journal, Marketplace, “H-P Takes Another Shot at Making Digital Photos
Click”, by Christopher Lawton, Thursday, February 23, 2006


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Industry Trends
February 2006

  140 billion digital photos taken in 2005
  American consumers have increasingly printed their
digital photos in stores rather than at home
  35 billion retail photo finishing market
  “We are in the printing business” Vyomesh Joshi, EVP H-P
Imaging and Printing
  “HP’s motivation is to sell more ink”, H-P is trying to be
the next Kodak” Matt Troy, Citigroup Investment
Research Analyst.

The New York Times, Thursday, February 23, 2006,
“Hewlett-Packard Decides Store Photo Printing Is Its Turf”


Bigshot Overview 2011

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