Mahindra & Mahindra BCG matrix

1. Mahindra & Mahindra SBU Portfolio (BCG Matrix)
By D Srinivas, Greatlakes
Relative
Market Marketsh
SBU Arch rival marketsha CAGR
share are
re
Tractors 29% Tafe 23% 1.26 18%
Herohonda(M
Two wheelers 1% 52% 0.02 12%
arket leader)
UV 42% Tata motors 21% 2.00 8.7%
Tata
CV 11% motors(Mark 62% 0.18 17%
et Leader)
0.86 14%
RMS Tractors Two wheelers UV CV
1.26 18% 2
0.02 12% 4
2.00 8.70% 2
0.18 17% 1
Y-axis X-axis radius X-axis radius X-axis radius X-axis radius
BCG Matrix
High
31%
26%
Market Growth Rate
21%
Tractors CV
16%
10.00 1.00 0.10
11%
2 wheelers
0.01 0.00
UV
6%
Low
1%
High
Relative Market Share Low