The document discusses assertiveness and persuasion in interpersonal communication. It defines assertiveness and distinguishes it from aggression and passiveness. It provides tips for being persuasive without being aggressive, such as finding common ground, being honest about intentions, being credible, reinforcing messages over time, softening appeals, and saving the most important point for last. Specific assertiveness skills discussed include confrontation, saying no, making requests, expressing opinions, initiating conversations, self-disclosing, and examples of using these skills.