Just like RJ radio and VJ for TV, Brand Jockeying is the art of engaging and entertaining users and consumers for your products/services on Facebook. For more, mail: brandjockeying@gmail.com

1. Brand Management &
Consumer Engagement Solutions
on Facebook
by HRL Web Products, LLP.

2. We are a technology startup who love the internet,
advertising, and social media.
Especially how, Facebook with over 1 billion daily users
can help companies across verticals to humanise their
brands/products and services on the web.
And how it can help them reach out to more potential
consumers and build a community of loyal brand users.
Most importantly, enable them to stay in touch with customers
on a day to day, post to post basis, with the help of our Brand
Jockeying solutions.

3. Just like RJ radio and VJ for TV, Brand Jockeying is the art
of engaging and entertaining the users and potential
consumers on Facebook.
We would be the face and the voice of your brand on
Facebook. We create, design, and maintain the essence of
your brand in line with your ad agency, if you have one.
We talk to relevant consumers about your products,
services and offerings on a daily basis which helps organic
lead generation.
We create interesting posts, aggregate news and articles
related to your brand campaign or product feature.

4. It's becoming increasingly apparent that social media is
here to stay, at least for the foreseeable future. Small
business owners who use social networking sites
effectively are able to promote their businesses in powerful
ways. One of the best ways to use social media for
business is with a Facebook business page.
Check out six reasons why you need brand jockeying on
Facebook in the following slides.

5. Having a Facebook page for your business gives you a way
to talk to and get direct feedback from your target
audience. Think of it like an ongoing focus group. Your fans
are there because they are aware of your company, and
want to learn more.

6. Social connections and genuine communication are
integral parts of social media, and a Facebook page for
your business gives you a unique opportunity to attach a
face, name and personality to your brand. While your
Facebook page may be representative of your company, it
also allows you to show the human side of your business
through one-on-one conversations, personal tidbits and
non-business interaction.

7. Facebook pages are excellent places to gather together
your customers, prospects and fans to provide reviews,
share opinions, voice concerns and offer feedback. You
can build a community on your Facebook page in a number
of ways, including: Posting useful, relevant and interesting
links. Asking fans to contribute with comments Organizing
contests and promotions. Providing a place to leave
reviews and other feedback.

8. Having a Facebook page for your small business can be an
effective way to direct traffic to your business website and
blog. Your posts, links and other activity that are contained
on your public. Facebook page can also give you an SEO
boost if they are indexed by search engines.

9. We wouldn't recommend taking action in any area of your
business simply because your competition is doing it.
However, when it comes to social media, not having a
Facebook page or presence on other social networks can
cost you opportunities, especially if your competition is
using social media and using it well.

10. With more than a billion active Facebook users, an
increasing number of consumers are using the site to find
products, services and brands to solve their everyday
problems. Facebook and other social networks make it
easy for potential customers to find you. And when they do,
they are often more likely to remember your brand and
share it with their own connections. Ultimately, a branded
Facebook page for your business can be a powerful way to
expand your reach and increase awareness of your
business online.

11. •
•
•
•
•
•
Facebook business page management
Writing and designing creative for Facebook.
Engaging users via Facebook ads, posts, offers,
responding to comments
Web Apps Design and Development
Viral marketing solutions
Facebook Apps

12. Srinivas Murthy, has worked as an advertising writer with
leading advertising agencies like Mudra DDB, McCann
Erickson and Ogilvy for over a decade.
He and his team have worked on brands such as, Philips
CE, SBI Debit Cards, Electrolux, Harmony Magazine,
Reliance Mobile, BPL Mobile, Coffee Day, TAPMI Institute,
Epson Printers, TTK Prestige Cookware, L'Oreal, Onida TV,
Asian Paints, Taj Mahal Tea, Red Label Tea,
Madhyapradesh Tourism, to name some.

13. Monthly Retainer Model
Our plans start from Rs.50,000 per month to have a Brand Jockey
working for your brand on a day to day basis.
Of which, about 30% will be spent on Facebook as sponsored posts
to make sure we reach out to more and more targeted customers.
We will also use the posts and money to get more fans who might
like what you are offering and talk about it.
So over a period for time, you have a large number of consumers
who love and use your brands and products and encourage their
friends to do the same.

14. Images used in this document are for reference only.
If you are ready to get on with the changing times, allow us,
the brand jockeys, who specialize in this new art, to help
you start building a consumer centric, organic community
around your brand on Facebook business page.
Give us a call or mail us.
+91 9980073551
srini.ideas@gmail.com
brandjockeying@gmail.com