ITC Limited

Business House Presentation

…ENDURING VALUES

By:
Haseena
Srikanth
Arshiya
Keerthika
Dwarakanath
Sirisha

CURRENT SCENARIO
HISTORY OF ITC
VISION AND MISSION
PRODUCT PORTFOLIO
MAJOR STRATEGIES FOLLOWED BY ITC
SWOT ANALYSIS OF ITC

CORPORATE SOCIAL RESPONSIBILITY
FUTURE PLANS
CONCLUSION

Chairperson : Y C Deveshwar
Directors
: S S H Rehman,
A Singh,
K Vaidyanath,
A Baijal,
J P Daly,
P B Ramanujan,
R S Tarneja,

Nakul Anand,
PV Dhobale,
K N Grant,
B Vijayaraghavan
H G Powell,
B Sen,

CEO, Yogesh Chander Deveshwar

CURRENT SCENARIO
ITC is an Indian public conglomerate company headquartered in kolkata, India.
India’s premier privates sector companies with a turnover of US $7Billion.
Market Capitalization of nearly US$45 Billion in 2012-13.
ITC is the market leader in cigarettes in India.
It employees over 26,000 people at more than 60 locations across India.
It is listed on Forbes 2000.
ITC Limited completed 100 years on 24th August, 2010.
ITC's Agri-Business is India's second largest exporter of agricultural products.
Corporate Positioning Statement :-“Enduring Value. For the Nation. For the Shareholder”

WHERE COMPANY STANDS?
ITC features on the Forbes Global 2000 rankings for 2012 at
position 841. In the same rankings, the company's market value
placed it as the 184th largest company in the world.
In 2013, ITC was ranked the third most admired company in
India by Fortune.
ITC is rated among the World's Best Big Companies, Asia's'Fab
50' and the World's Most Reputable Companies by Forbes
magazine.
In 2011, all of ITC’s super premium luxury hotels were accorded
LEED Platinum certification, making ITC Hotels the ‘Greenest
Luxury Hotel Chain in the World’.

Vision: Sustain ITC’s position as
one of India’s most valuable
corporations through world class
performance, creating growing
value for the Indian economy and
the Company’s stakeholders.
Mission: To enhance the wealth
generating capability of the
enterprise in a globalizing
environment, delivering superior
and sustainable stakeholder
value.
Core values: ITC’s core values are
aimed at developing a customer
focused, high performance
organization which creates values
for its stakeholders.

ITC. Touching your life. Everyday

HISTORY
24 Aug1910 – ITC incorporated under the name of 'Imperial Tobacco Company
of India Limited'.
1925– ITC’s Packaging & Printing Business Division was set up as a strategic
backward integration for ITC’s Cigarettes business.
1974 – The Company's ownership progressively Indianised, and the name of
the Company was changed to ITC Limited (Indian tobacco company).

1975 – The Co. launched its HOTEL BUSINESS which was named ‘ITCWelcomgroup Hotel Chola’.
1979 – ITC entered the Paperboards Business by promoting. ITC Bhadrachalam
Paperboards Limited, which today has become the market leader in India.

1985 – Surya Nepal Pvt. Ltd.
1990 - International Business Division for export of agri-commodities
2000 – Life style retailing business with Wills sport range of international quality relaxed wear for
men and women
2000 – ITC InfoTech Ltd.
2001 – ITC entered into food business with launch of ‘kitchen of India’ ready to eat Indian gourmet
dishes.
2002 – Safety matches.
2003- Agarbattis.
2005 – Essenza di wills.


FMCG-CIGARETTES
• Market leader in India.
• Highly portfolio of brands includes
Insignia, India kings, Classic, Gold Flake, Silk
Cut, Navy
Cut, Scissors, Capstan, Berkeley, Bristol and
Flake.

10

PACKAGED FOODS

Aashirvaad

Kitchen of india

Bingo

Candyman

Mint-O

Sunfeast

EDUCATION AND STATIONERY

Classmate

Paperkraft


Colour Crew

PERSONAL CARE

Engage
Essenza Di Wills

Fiama Di Wills
Vivel

Superia

INTENSE STICKS

SAFETY MATCHES

AIM

Mangaldeep

LIFESTYLE RETAILING


Rapid share of FMCG business
Rs. crs

7012
5545

4482
3642
3014
2511
1704
1013
563

2004-05

2005-06

2006-07

2007-08

2008-09

2009-10

2010-11

2011-12

2012-13

20

HOTELS AND TOURISM


ITC INFOTECH Established in 2000 and headquartered in Bangalore.
Fully owned subsidiary of ITC ltd.
ITC is divided into - IT Services, IT Consulting Services
Technology Partners: Sap, Oracle, Sun Microsystems, PTC.
ITC InfoTech, a global IT services company, is today one of India’s fastest growing
IT and ITES service providers.
providing outsourced IT solutions and services to leading global customers.

E-CHOUPAL
• Choupal is a Hindi word which means
village meeting place, and ‘E’ here
stands for electronic so it is a village
meeting place on a electronic
platform.
• It is a virtual market place where
vendors and customers come
together to do transactions.
• It’s a place where farmers can
transact directly with a processor
and realize better price for their
products.

ADVANTAGES
No hierarchy of brokers.

Internet is used as a low cost medium of communication providing latest
information.
E-choupals are set up by ITC with solar power backup and VSAT
connectivity. The equipment cost for the e-choupal is borne by ITC.
Allow farmers to compare global and local market price (mandi)
To farmers they give access to operational information developed by ITC
experts, pertaining to cropping, seeds, fertilizers and so on.


Companies using E-Choupal network

Major strategies followed
Entering into less competitive or unexplored markets.

Distribution Network.
Market differentiation.
Cost control strategy.
Diversification of products.
Extensive advertising.
Innovation.
Regular introduction of new products.

SWOT ANALYSIS
Strength
Weakness
•Cigarette market is 22,000 cr and ITC has •Dependence on tobacco revenues
lion’s share in it
• Negative Connection of Tobacco
•Strong brand recognition and product
portfolio
•Distribution network
•Management
Opportunity
•Consumption Of personal care products
•Rural Market
•E-Choupal
• Filter cigarette segment of less than
60mm size

Threat
•Competition both Domestic &
International
•Increasing Tax on cigarettes
•Excise duty on unfiltered cigarettes less
than 60mm in length was increased 387%
last year
•Hike was 142% for those between 61mm
and 70mm long.
•Regulatory restrictions on cigarettes
•Ban on smoking

CORPORATE SOCIAL RESPONSIBILITY
ITC’s businesses generate livelihoods for more than 5million people.
ITC’s social and farm forestry initiative has greened over 80,000 hectares creating an
estimated 35 million person days employment among and disadvantaged.
ITC’s watershed development initiative brings previous water to nearly 35,000
hectares of dry lands and moisture-stressed areas.
ITC’s sustainable community initiative includes women empowerment and primary
education.


AWARDS AND ACHIEVEMENTS
ITC is the first Indian company and the second in the world to win the prestigious
Development Gateway Award.

ITC is the first corporate to receive the annual FICCI Outstanding Vision Corporate Triple
Impact Award in 2007.
ITC was conferred the World Business and Development Award 2012 at the historic
Rio+20 United Nations Summit which concluded recently.
ITC has won the Golden Peacock Award for corporate Social Responsibility in 2007.
The business Today Award for the Best Managed Company in recognition of its
outstanding initiative in consumer product segment.


FUTURE PLANS
Promoting Eco- Tourism, Eco medical, Traditional crafts.
Joined hands with monster jobs to provide jobs for rural youth.
Ensure product Quality.
Develop rural market to promote other products.
Planning to launch some other serives with their e-choupal program like:
micro- credit
health

education


CONCLUSION
ITC promoting their brands through advertisement campaign as well as door to door
promotion.
ITC is also focusing on Retailers and Wholesalers to promote their brand.
The demand of their product in very low, because people don’t know about their brands
very well.
ITC knows their strength and weakness in the personal care market, so they are applying
new concept to overcome their weaknesses.
ITC now offering more margins, exiting offers and long credit period to retailers and
wholesalers.

.

SOMETIMES, NOT TAKING RISK IS
THE BIGGEST RISK
… YC Deveshwar
… Y C Deveshwar

ITC Limited

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