3. Mobile Overview

4. Mobile Overview - APAC
56% of Mobile internet
Chinese consumers
users do mobile social
replace their mobile
networking- a key
Phones frequently
driver incase of Malaysia
Thailand has been Information search and
forecasted as the first Email functions are the
country to have more most used in Mobile
MI users than web users Internet

5. Mobile Growth In India
3G
subscriptions
grew by 841%
over the past
year.
39 Million 3G
subscribers
across India
Mobile Subscriber's in MI users between the
India -817 MN age group 16-34 – 75%
Cost efficient
and convenient
Penetration from Urban Internet users primarily than desktop in
India – 70% through Mobile – 52% many parts of
India
Source: TRAI 2011

6. Mobile Consumer Behaviour
Willing To exchange for internet usage on smartphone
Source: Google

7. Mobile Consumption -Gender wise

8. Smartphone Growth in India
Priority in 2012
Should be the
latest
VFM
Messaging
Services
Data Services
Camera
App availability
Gaming

9. Key Trends in India – Mobile 2012
Implementation of 3G’s &
soon to be launched 4G
High Engagement
Data plans at Affordable rates from n Purchase of
MNO’s Products Using
Mobile
Smartphones,
Rise of Apps &
Tablets with Best SOLOMO
App Stores
User Interface

10. Mapping Mobile advertising
opportunities
Ads on Recharge Cards
High
Ads on WAP Portals
Ads on Bills
Ads on Apps
Ad s on Content SMS’s
Medium
REACH Ads on IVR Portal Voice Ads targeted
to users
Ad RBT
& Branded RBT
Low
Low Medium High
TARGETING & INTERACTIVITY

11. How is Mobile Media Consumed?
• Most popular for content consumption amongst urban
Msging
youth & young adults
• Preferred access mechanism for smartphone
users
Applications • Primary usage for messaging, Social
Networking & Gaming
Mobile • Grown rapidly and gaining significant
popularity
• Carrier decks and carrier services
Internet very popular amongst price conscious
youth and Tier B,C town adults
• Primary consumption of
Voice content thru IVR & Radio
• More popular amongst SEC
B,C or below in non metros

12. Mobile Media Consumption
SOURCE:NEILSON 2011 CONNECTED DEVICE REPORT

13. Media Consumption in Smartphones?
Entertainment Apps Gaming voice & Mesging
72% of the time
spent on
Entertainment,
28% Apps and
Gaming and the
38% rest for
messaging and
Voice calls. This
clearly to say
that Mobile
12% Internet is a
major gateway
22%
of Mobile
Source: Neilson

14. Ozone – Mobile Solution
CONTENT COMMUNICATION CONVERSATION
Creation Creative
Reaction
•Write
•Review & Revise
content
•Approve
Multichann
Behavioural
Publish el Analytic
•Display Data
•Deliver Insights
•Store
Optimization & Cuztomeriz
Govern Individualization:
•Plan content ation
•Maintain
•Measure
Keeping the user
Consider Assess Benefit Support engagement cycle intact

15. Ozone – What we Offer
• Innovations out • Initiate
of the box ads to Engagement cycle
create maximum
impact
Impact Connect
Access Desire
• Mass touch • Right mix
points enabling actions
for the brand
Ozone deliver’s audience through SOLOMO – social local
mobile

16. Ozone – How we Offer
ENGAGEMENT CAMPAIGNS
Engaging customers with the Brand on Mobile mediums like SMS, IVR VOICE, USSD, SHORT
CODE, LONG CODE, TOLL FREE NO., MOBILE APPS, BANNERS ETC.
VIDEO INTEGRATED CAMPAIGNS
Broadcasts any Pre-recorded Interactive video Relay simultaneously to many individuals
PULL- BASED SAMPLING PROMO
Taking feedback from
Branding & Generating Intent Delivering Value
Customer
LEAD BASED CAMPAIGNS
Generate Validated Leads for Businesses through one Point of access to Multiple inventories

17. AD Specs – Rich Media Innovations
Page Peeler Splash Screen
Expandable Banners
Interstitial Banners
Sliders from top down, from
left to right & Vice versa

18. Snapshots: Few of our campaigns
Bharat Matrimony Fastrack Loop Mobile Godrej Vodafone
Nokia KKR -IPL
Policy Bazaar Mydala.com Volkswagen Samsung
& Many More

19. Stay Confident & Connect
with Ozone Media
The right solution for the right audience
Sriram V
sriram@ozonemedia.com