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Social Networking
Why it matters in Philanthropy
    & How to get started
          Presented by:
         Sidney R. Hargro
Assumptions


Effective calls to
action matter to
  philanthropy
Assumptions

   Thought
  leadership
  matters to
 philanthropy
Assumptions

Opinions and
perceptions
  matter to
philanthropy.
Social Networking Matters
• Offers free, effective way to issue a call-to-
  action

• Places you in contact with well-known and
  little-known thought leaders

• Brings opinion and perception scanning in
  house
Before Social Networking
Before Social Networking
1
     One-to-Many
Before Social Networking




           2
         One-on-one
Before Social Networking
1
     One-to-Many     One-to-many and
                     one-on-one is one-
                     way interaction that
                     is limited in
                     connecting you with
                     the right people.
               2
             One-on-one
With Social Networking

               You Are
                Here
With Social Networking

                                       You Are
                                        Here



                                                 Select who you
  Listen to     Offer valuable   Attract a
                                                 want to interact
Conversations      content       following
                                                  with deeper
With Social Networking
Followers
(1,300+)
With Social Networking
 I follow
(1,100+)
With Social Networking
Valued Network
    (100+)
With Social Networking
Valued Contacts
     (25+)
Let’s Dive In…
How do I
 generate
“valuable”
content to
  share?
Content Dashboard
Content Dashboard
Image Acknowledgements
• “My Social Network” - by Luc Legay
• “Suessian Megaphone” - by The Paradigm
  Shifter
• “Time to Impact”
• “Opinion” - by Mindful One
• “In the Crowd” - by Pensiero
• “The Search” - by DS photography

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Social Networking - Why it matters to Philanthropy and How to get Started