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Social networks 1.1
- 1. Internet & Social Media Outreach For ISKCON
- 2. “We can use everything” So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you. We can use everything -- television, radio, movies, or whatever there may be -- to tell about Krishna.
- 3. Your Online World Website(s) Social media presence Virtual Temple/Classroom Searchability Advertising Sales Communications Relationships
- 4. Connecting people Connecting people to Krishna consciousness Connecting people to your center, project etc. Connecting people to KC resources Connecting people to seva Connecting people to each other
- 5. A Few Quick Tips
- 6. Web 2.0 Harnessing Collective Intelligence Rich User Experiences Leveraging the Long Tail Perpetual Beta
- 7. Usability Get this book
- 9. Design for SmartPhones Smartphone version of your website QR Codes on your printed material
- 10. Broadcast & Teach Webcams Webinars Teleconferencing E-learning
- 14. Going social = Two Way Digital tools for discussing and sharing information between people
- 16. Some Stats Half of US population has a social media profile About 1/3 on Facebook
- 17. Engagement Plan What will you publish? Where will you publish? How often will you publish? Balance content types Integrate with traditional channels Website Newsletter Emails Event RSS feed
- 18. Engagement Plan o i de h V P us Pu sh Ph ot os
- 19. Engagement Plan o i de h V P us CONTENT TABS • Wall Posts CONTENT TOPICS • Status Updates • Relevant news • Photos • Volunteer activities • Videos • Events • Notes/Blog • Spiritual Education • Events • Donate opportunities • Cause • Discussions Pu sh Ph ot os
- 20. Engagement Plan o i de h V P us CONTENT TABS • Wall Posts CONTENT TOPICS • Status Updates • Wildlife Release • Photos • Wildlife Intake • Videos • Notes/Blog Automated • Education • Events • Events • Donate • Cause • Discussions Pu sh Ph ot os
- 21. Engagement Plan o i de h V P us CONTENT TABS • Wall Posts CONTENT TOPICS • Wall Status Updates • Relevant news • Photos • Volunteer activities • Videos • Notes/Blog Automated • Events • Spiritual Education • Events • Donate opportunities • Cause • Discussions Pu sh Ph ot os Feed facebook conversations with your stakeholders to website to close the loop
- 22. Facebook Places Fan Pages Groups Events Causes Questions Apps
- 24. Offer incentives
- 25. BE A FACEBOOK GURU
- 26. Custom design your Fan page Post as your official Fan page not your personal page Post updates during “Prime Time” Love photos and video Integrate your website and other applications
- 27. Integrate
- 28. Encourage visitors to “Check In” Foursquare Facebook places Google +
Editor's Notes
- enhancement and expansion of the BBT’s electronic media, especially Krishna.com, the world’s most popular Vaishnava website Since 1997 talented support of many second-generation Krishna devotees, Krishna.com has grown to be the world’s leader among websites dealing with various approaches to Vedic philosophy and culture. Over 3,600 people visit Krishna.com every day (54% of these people are brand new visitors)
- - The Web and all its connected devices as one global platform of reusable services and data - Data consumption and remixing from all sources, particularly user generated data - Continuous and seamless update of software and data, often very rapidly - Rich and interactive user interfaces - Architecture of participation that encourages user contribution