The state of mobile AR

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Johannes la Poutre

Presentation for ARDevcamp Amsterdam: The state of mobile AR - using the Layar ecosystem as a reference

Tecnologia

Mobile AR
The state of mobile AR - using the Layar
ecosystem as a reference

Johannes la Poutré
AR Devcamp - Amsterdam 17 April 2010
Twitter: use #ardev

Overview
Mobile AR
Applications
The Browser approach
Layers by example
The Layar API
What’s next for AR?

Types of AR

Marker based AR
Webcam recognizes special symbol
Location based (mobile) AR
Runs on mobile phone
Look! No markers!

AR Applications

Dedicated AR apps
Generic AR “browsers”
Aim to be the “web browser” for AR content
Examples: Layar, Wikitude

The AR browser approach

Browser: just one app (install once)
Open content model
Basic speciﬁcation for AR data
Content from independent providers
AR Browser = catalog and AR viewer

The Catalog

AR content in “layers”
Each layer is registered...
...and listed in a catalog

The AR view

@TweepsAround demo at Sprint Nextel Event

Where is...

ATMs
Hotels
Letter Box
Phone Booth (that
would be ironic!)

But there’s so much more!

AR is not primarily about dry facts
It’s all about experience
Think out of the box!

Entertainment

Position the image and
take a screenshot

Social

Where are my friends
on...
Twitter
Foursquare
Gowalla

Data visualization
measurement and display of air quality

Commercial campaigns

Concept for Coca Cola
Switch on your Layer
and the happiness
factory comes to life.

Virtual Art & Manifestation

The ﬁrst ARFlashmob
Next Saturday 24th
Dam Square,
Amsterdam
Contact @sndrv
http://www.sndrv.nl/ARﬂashmob/

The Layar API
API registration (developer key)
Layer description and deployment
Standardized HTTP request
Standardized response (JSON)
Layer metadata
POIs = Points of Interest

Layar deployment

API Registration
Catalog listing
Appearance
Metadata
Filter parameters

Layar response

Serialization: JSON
Response metadata
POI data
http://layar.pbworks.com/

Layar API platforms
Don’t re-invent the wheel!
Open Source platforms
PorPOISe (contact @jfdsmit)
Openhanced (contact @openhanced)
Services
Hoppala.eu (contact @hoppala_eu)

What’s next

Compelling User Experience (glasses, lenses!)
True open AR content models
Discovery
Relevance, personalization
Privacy

Building blocks

Many existing techniques can be used:
Wave / XMPP (real time protocol)
Semantic Web technology (discovery, relevance)
Collaborative spam ﬁltering (will become essential)
Many of this comes together in...

Follow this initiative!
Start here: http://arwave.org

Resources
Layar - http://layar.com

TAB WorldMedia - http://tabworldmedia.com

MIMAQ - http://mimaq.org (under construction)

PorPOISe - http://code.google.com/p/porpoise/

Openhanced - http://www.openhanced.com

Hoppala Server - http://hoppala.eu

ARWave - http://arwave.org | http://groups.google.com/group/arwave

Don’t forget #ARFlashmob - http://www.sndrv.nl/ARﬂashmob/

Thank you!
Johannes la Poutré
info@squio.nl

http://squio.nl

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The state of mobile AR

1. Mobile AR The state of mobile AR - using the Layar ecosystem as a reference Johannes la Poutré AR Devcamp - Amsterdam 17 April 2010 Twitter: use #ardev

2. Overview Mobile AR Applications The Browser approach Layers by example The Layar API What’s next for AR?

3. Types of AR Marker based AR Webcam recognizes special symbol Location based (mobile) AR Runs on mobile phone Look! No markers!

4. AR Applications Dedicated AR apps Generic AR “browsers” Aim to be the “web browser” for AR content Examples: Layar, Wikitude

5. The AR browser approach Browser: just one app (install once) Open content model Basic speciﬁcation for AR data Content from independent providers AR Browser = catalog and AR viewer

6. The Catalog AR content in “layers” Each layer is registered... ...and listed in a catalog

7. The AR view @TweepsAround demo at Sprint Nextel Event

8. AR Layers Some examples

9. Where is... ATMs Hotels Letter Box Phone Booth (that would be ironic!)

10. But there’s so much more! AR is not primarily about dry facts It’s all about experience Think out of the box!

11. Entertainment Position the image and take a screenshot

12. Social Where are my friends on... Twitter Foursquare Gowalla

13. Data visualization measurement and display of air quality

14. Commercial campaigns Concept for Coca Cola Switch on your Layer and the happiness factory comes to life.

15. Virtual Art & Manifestation The ﬁrst ARFlashmob Next Saturday 24th Dam Square, Amsterdam Contact @sndrv http://www.sndrv.nl/ARﬂashmob/

16. The Layar API API registration (developer key) Layer description and deployment Standardized HTTP request Standardized response (JSON) Layer metadata POIs = Points of Interest

17. Layar deployment API Registration Catalog listing Appearance Metadata Filter parameters

18. Layar response Serialization: JSON Response metadata POI data http://layar.pbworks.com/

19. Layar API platforms Don’t re-invent the wheel! Open Source platforms PorPOISe (contact @jfdsmit) Openhanced (contact @openhanced) Services Hoppala.eu (contact @hoppala_eu)

20. What’s next Compelling User Experience (glasses, lenses!) True open AR content models Discovery Relevance, personalization Privacy

21. Building blocks Many existing techniques can be used: Wave / XMPP (real time protocol) Semantic Web technology (discovery, relevance) Collaborative spam ﬁltering (will become essential) Many of this comes together in...

22. Follow this initiative! Start here: http://arwave.org

23. Resources Layar - http://layar.com TAB WorldMedia - http://tabworldmedia.com MIMAQ - http://mimaq.org (under construction) PorPOISe - http://code.google.com/p/porpoise/ Openhanced - http://www.openhanced.com Hoppala Server - http://hoppala.eu ARWave - http://arwave.org | http://groups.google.com/group/arwave Don’t forget #ARFlashmob - http://www.sndrv.nl/ARﬂashmob/

24. Thank you! Johannes la Poutré info@squio.nl http://squio.nl

The state of mobile AR

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