Metro is published in more than 100 major cities across Europe, North & South America and Asia . Metro has a unique global reach — attracting a young, active, well-educated Metropolitan audience of more than 20 million daily readers. Metro is a free daily newspaper written and designed for young and ambitious professionals. Designed for a 20-minute read, the paper gives metropolitans all they need to know, Monday through Friday, during their morning commutes. Local, national and international news and colorful features are presented without any bias, but showcase a proudly urban attitude and style.

1. 1
# NEWSPAPER IN
PHILADELPHIA
MEDIA KIT 2011
PHILADELPHIA

2. Metro Model
CirCulation
Position
• Target Audience
#1
in PhiladelPhia
Designed for young, active professionals within an engaging platform
– News not views
– Clear, concise, unbiased editorial
12
24
Minute read
• Quick and Informative Read
Designed to be read within a time slot and made available free at
9 3
during Your
available
tiMe slot places where consumers have a media consumption time slot.
6
PhiladelPhia, • Award-winning format, crisp design and local news
CoMMunitY-based
Content Metro’s focus on delivering Philadelphians their news makes us a
on issues
that Matter
Most
preferred community news source.
Source: CAC Q3 2010 average daily circulation period ending 9/30/10 (#1 position Philadelphia Center City)

3. Metro Philadelphia
Launch Date 2000 The MeTRo ReADeR
Daily Circulation 118,725 Average hhI $71,307
Daily Readership 272,411 Median Age 43 yrs
Distribution 800 Metro Boxes Male / Female 44 / 56%
Metropolitan
Philadelphia Area:
Philadelphia, the Philadelphia
suburbs and South Jersey area
Source: Scarborough R2 2010; CAC Q3 2010 average daily circulation period ending 9/30/10

4. Metro is a cover to cover read
Metro provides 24 hours in 24 minutes; the competition is just
too lengthy.
HOW TO AVOID
HAIR LIKE THIS
TOMATO SOUP: 45,000 new
WELLBEING {page 13}
COMFORT FOOD
healthcare
UNCOVERING
‘UNDERCOVERS’ FOR YOU
jobs in Philly
TELEVISION {page 11}
{page 14}
by 2020?
Why wait to find yours?
PHILADELPHIA
Wednesday, September 22, 2010 Get the
www.metro.us whole story.
Max 89°
Min 67°
See the education
guide inside.
The Sex Issue
The whos,
hows and
whys of sex
Make love, not war to
celebrate World Peace Day
How US sex lives compare
to rest of the world {pages 20-23}
NO. 1 QB
Disruptive Red
Man a teenager
Neither superhero or TV star,
just a guy from Northeast {page 02}
textpoll
WIN A FREE NAIL MAT
Are you comfortable talking about sex,
or is it a taboo subject?
A: Bring it on B: Shhh
Michael Vick named permanent Eagles starter just one day after
89800
coach Andy Reid backed Kevin Kolb Move is not injury-related {page 24} Text your answer, A or B, to for a
chance to win. Winners chosen at random from
text poll entries. Winners will be notified by text
LEON HALIP/GETTY IMAGES See our games page for poll results and terms and conditions
24 pages / 24 pages 24 pages / 60 pages 16 pages / 54 pages
100% read through 40% read through 30% read through
Source: Average Commute Time – U.S. Census Bureau; Percentage based off of average page count of newspaper

5. The Metro Time Slot
Every morning readers make Metro part of their morning routine:
WoRk
hoMe
7:00 7:07 7:52 8:10 8:11 8:46
Metro delivers its newspaper right where our readers begin and end their
morning commute: at major commuter hubs via hand promotion and
newspaper boxes.

6. Metro’s Circulation Strength
#
92,509
1 NEWSPAPER IN
PHILADELPHIA
Philadelphia
86,000 Philadelphia Weekly 6,509
more
70,996 Philadelphia Inquirer
21,513
more
67,200 Philadelphia City Paper 25,309
more
37,635
54,874 Philadelphia Daily News more
Source: ABC 2009; Verified Audit Circulation 2009; CAC Q3 2010 net press run one day zip code report 9/24/10 (Philadelphia County)

7. Controlled Circulation Distribution
Metro Philadelphia delivers its newspaper to the highest
concentrated metropolitan markets
BUCKS
COUNTY 2%
119,333
2,199 ToTAL
MONTGOMERY
COUNTY 9%
10,861
PHILADELPHIA
77%
DELAWARE /
CHESTER 6% 92,509
6,895
NJ / MISC
6%
6,869
Source: CAC Q3 2010 period ending 9/30/10 net press run one day zip code report 9/24/10

8. Add Metro Philadelphia to your newspaper plan and reach an
Read only
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Max 65° Max 65° Max 65° Max 65°
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violates soldiers’ violatesGay advocates celebrate
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22%
untapped audience
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15%
Source: Scarborough R2 2010; Base Philadelphia DMA
5%
Read Philadelphia
Daily News + Metro
Read Philadelphia
Inquirer+ Metro
Read City Paper
+ Metro
Read Philadelphia
Weekly + Metro

9. Metro Philadelphia has a unique demographic
73%
of our readers are
92%
choose Philadelphia for
70%
are tech savvy
91%
of our readers are working
59%
of traditional newspaper
ages 25-54 shopping and entertainment or studying readers are age 55+
Source: Scarborough R2 2010, Base: 50K+, 35K-