presentation about adidas

1. adidas

2. CHIEF EXECUTIVE OFFICER Herbert Hainer

3. INTRODUCTION Adidas Inc. is the German manufacturer, a marketer of sport apparel and athletic shoes. The company was named its founder, Adolf(Adi) Dassler, in 1948.

4. HISTORY Started in 1924 as dassler brother split up in 1948 and register as adidas AG on august 1949 In 1997 adidas AG aquires the salamon group In 2005 adidas Ag acquired British rival Reebok.

6. The consumer is from upper middle class

7. The consumer is working & love sports

10. Clothing

12. 70% of adidas income

13. Main focus: running, football, basketball, and training apparel

15. Brand of choice for runners on all levels

16. Partnering with running retailers

18. “Impossible is Nothing”

19. Women’s market

20. Position as “Premium Brand”

22. World’s leading football brand

24. Main market is in North America, Europe and Asia especially in China

26. Products The core benefit is to satisfy consumers’ needs or want. Caters for different needs and wants of consumer Uphold its brand by constantly upgrading and improving products’ innovative features and quality to satisfy its customers. Today, Adidas has established itself as a strong brand for sports apparels. Marketing Mix ( 4Ps )

27. Marketing Mix ( 4Ps ) Price Adidas is a shopping product Able to penetrate the market as it is cheaper than its competitors Uses market skimming e.g white T-mac 4 shoes is being charged at a higher price than the other colour of the same version

28. Marketing Mix ( 4Ps ) Promotion Promotion objective Become the NO.1 sporting brand in the world. Promotion Mix Advertising commonly through the mass media. Through the use of the internet Point of Sale ‘Impossible is Nothing’ campaign

29. Marketing Mix ( 4Ps ) Place Distributing some of the Adidas products to the various sporting outlets e.g Royal Sporting House, World of Sports, Sportslink Adidas outlets Online purchasing through the internet

30. FINANCIAL ANALYSIS Revenue: € 10.38 billion (2009) Profit: €245 million (2009)

33. Marketing strategy is an important component of the company’s success.

34. Sells its product to more than 20,000 retailers in the U.S., including its own outlets and “Niketown” stores and in approximately 140 countries in the world

36. Business strategy is to solidify the brand’s status as a global icon.