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Spring Into Fitness Social Media Campaign
Platforms
Campaign Goals  Facebook -Fans, engagement, likes, reach  Twitter -Re-tweets, high reach, many followers  Pintrest -Re-pins, number of followers  Instagram -Followers, likes, engagement
Relationship Goals  Gain trust  Be a source for inspiration  Maintain active conversations  Stay useful for people throughout the campaign
Facebook Highlights  https://www.facebook.com/SpringIntoFitness
Twitter Highlights  @518Fitness  #springintofitness & #shapeupstate
Twitalyzer (5/2/2013) Twitalyzer (4/8/2013)
Pinterest Highlights  http://pinterest.com/518fitness/
Instagram Highlights  http://instagram.com/springintofitness
Final Metrics  Facebook -92 Likes, 48,251 Friends of Fans  Twitter -41 Followers, Potential Reach: 43, 47 Tweets  Pintrest -23 Followers, 13 Boards, 120 Pins, 23 Re-pins  Instagram -113 Followers, 54 Pictures, Following 26

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