Mais conteúdo relacionado What You Should Know About The Modern Consumer1. © Sprinklr 2015. All rights reserved.
What You
Should Know
About The
Modern
Customer
2. © Sprinklr 2015. All rights reserved.
60%-90%
of in-store purchases
are influenced by
online research.
Source: Experian
3. © Sprinklr 2015. All rights reserved.
2X
as many customers
are likely to share a
negative experience
with a business than a
positive one.
Source: NewVoiceMedia
4. © Sprinklr 2015. All rights reserved.
A happy customer
will tell about
4-6 people
about their
positive experience.
Source: White House Office of Consumer Affairs
5. © Sprinklr 2015. All rights reserved.
An unhappy customer
will tell about
9-15 people
about their
negative experience.
Source: White House Office of Consumer Affairs
6. © Sprinklr 2015. All rights reserved.
1%
of customers feel that
vendors consistently
meet their expectations.
Source: CEI
7. © Sprinklr 2015. All rights reserved.
80%
of customers say that
companies do not have
the context of their last
conversation.
Source: CEI
8. 74%
trust recommendations
from a “friend” on social
media.
67%
will spend money
after getting
recommendations from
their “friends” on online
communities.
Source: Gigya, McKinsey
© Sprinklr 2015. All rights reserved.
9. 90%
will look at online
reviews before making
a purchase.
Source: Gigya
© Sprinklr 2015. All rights reserved.
10. © Sprinklr 2015. All rights reserved.
Want tips on how to connect to the modern customer?
Download Sprinklr’s new Customer Experience Ebook.
© Sprinklr 2015. All rights reserved.
Download the free Customer Experience Ebook