Betekent de opkomst van social media de dood van emailmarketing? Volgens gastspreker Tamara Gielen in elk geval niet. In dit spotONvision webinar leer je hoe je in de B2B emailmarketing kunt combineren met social media marketing. Bekijk hier de slides van dit webinar.
Bovendien leer je hoe je social media kunt inzetten om de respons op je emailcampagnes te verhogen.
Email Marketing & Social Media - A Match Made In Heaven
1. Email & Social Media:
a Match Made in Heaven
Presented by:
Shimon Ben Ayoun
&
Tamara Gielen
2. What we do at spotONvision
Strategy Execution Tools Results
Content Development
Copy Web
Messaging
Video/Multimedia Email Marketing
Positioning
Lead Generation Social Media
Buyer Persona
Lead Nurturing Search Engine
Interviews
Product Launch Marketing
Customer Retention
Passion
Key to success
5. Email & Social Media:
a Match Made in Heaven
With Tamara Gielen
Independent email
marketing
consultant
Blogger
www.b2bemailmarketing.c
om
Community
manager
www.emailmarketersclub.c
om
Based in Belgium
15. Heavy social media users are heavy email
75% of daily social media users said email is the best way for
companies to communicate with them, compared to 65% of all email
users
49% of Twitter users said they made an online purchase because of
an email, compared to 33% of all email users
19. Email in the age of social media
Email is commercially still very powerful and
will remain so for years
We’re still not doing email marketing very well
so plenty of room for improvement
Email is the ‘glue’ that helps connect and
facilitate interactions and transactions online
and offline
“Email” will evolve – as a protocol, as a platform
35. Social continues the
When they subscribe to your mailinglist, ask
them to follow you on Twitter, become a fan on
Facebook etc
Invite readers to comment / interact with you
via social channels
If they are already following you, you have
another way to communicate with them when
they unsubscribe
37. How could this work for you?
spotONvision & Tamara Gielen are organizing
private half-day email marketing workshops:
We will look at your email programs
We will evaluate your content strategy
We will give you advice on how to:
Grow your email list
Increase response to your campaigns
Integrate social media with your email marketing
program
Improve your content for better lead generation
38. Book a workshop before end of
Normal rate: 1200 euro
Special rate until 31 March 2010: 800 euro
Use promocode “SOCIALEMAIL”
To book a workshop, send an email to:
shimon@spotonvision.com mentioning “email
marketing workshop” in the subject line
43. To know more, please visit:
www.spotonvision.com
@spotONvision
@b2bmktforum
Shimon Ben Ayoun
eMail: shimon@spotonvision.com
LinkedIn: http://www.linkedin.com/in/shimonbenayoun
Twitter: @shimonbenayoun
Ingrid Archer
eMail: ingrid@spotonvision.com
LinkedIn: http://www.linkedin.com/in/ingridarcher
Twitter: @ingridarcher
44. To know more, please visit:
www.spotonvision.com
@spotONvision
@b2bmktforum
Shimon Ben Ayoun
eMail: shimon@spotonvision.com
LinkedIn: http://www.linkedin.com/in/shimonbenayoun
Twitter: @shimonbenayoun
Ingrid Archer
eMail: ingrid@spotonvision.com
LinkedIn: http://www.linkedin.com/in/ingridarcher
Twitter: @ingridarcher
Editor's Notes
300,000 Fans
Papa John’s example illustrates two keys to integrating these two powerful channels:
Content must be relevant and engaging to the Social Network audience.
• There is no simple tactic for accomplishing this task because each company must determine its own strategy for aligning value proposition with targeted Social Networking, but the time investment can produce substantial payoffs.
Close the loop.
Companies that report success with integrating email and social networks figure out how to bring fans back to their website. Once on the site, they draw those fans into an ongoing one-to-one relationship through email and create multi-channel subscribers who can interact on the social network, but can also receive targeted email messages.