Discussion about skill needs for future, university-industry partnership

1. Zermatt Summit:
Partnering for Skills
Dr. James C. (“Jim”) Spohrer
IBM Innovation Champion & Director, IBM Global University Programs
Midway, UT, USA, Dec. 5, 2013

2. T-Shaped People:
Next Generation Adaptive Innovators
for a Smarter Planet
Many disciplines
Many sectors
Many regions/cultures
(understanding & communications)
Deep in one region/culture
Deep in one sector
Deep in one discipline

3. Cybersecurity Solutions:
Next Generation Infrastructure
for a Smarter Planet
Cloud
Social
Mobile
Internet of Things

4. Partnering for Skills
Marisa Viveros,
VP Cybersecurity
Innovation
Nanci Knight,
Academic
Initiatives
(Western Region)
Dianne Fodell,
Program Exec
Skills for 21st C

5. Key Question: Knowledge Half-Life
• What percentage of a companies product and service
offerings to customers change every year?
• What percentage of the courses that students get change
every year?

6. 12/2/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
6

7. Jim Spohrer, IBM
• Dr. James (“Jim”) C. Spohrer is IBM Innovation
Champion and Director of IBM University Programs
(IBM UP). Jim works to align IBM and universities
globally for innovation amplification. Previously, Jim
helped to found IBM’s first Service Research
group, the global Service Science community, and
was founding CTO of IBM’s Venture Capital Relations
Group in Silicon Valley. During the 1990’s while at
Apple Computer, he was awarded Apple’s
Distinguished Engineer Scientist and Technology title
for his work on next generation learning
platforms. Jim has a PhD in Computer
Science/Artificial Intelligence from Yale, and BS in
Physics from MIT. His current research priorities
include applying service science to study
nested, networked holistic service systems, such as
cities and universities. He has more than ninety
publications and been awarded nine patents.

8. Context: IBM 101
More than 40% of IBMs
workforce does
business away from an
office
IBM has
~425,000
employees
worldwide
IBM operates in 170 countries
around the globe
2012 Financials
24% of IBMs revenue in
Growth Market countries;  Revenue - $ 104.5B
 Net Income - $ 17.6B
growing at 7% ( @cc) in
2012
 EPS - $ 15.25 (10 yrs of
IBM Growth Initiatives
EPS d/digit growth)
 Net Cash - $18.2B
Acquisitions contribute significantly
to IBM’s growth ; ~120 acquisitions in
last decade
Number 1 in patent
generation for 20
consecutive years ;
6,478 US patents
awarded in 2012
12/2/2013
New Era in IBM’s Leadership
100 Years of Business &
Innovation in 2011
The Smartest Machine On Earth
10 time winner of the
5 Nobel Laureates
President’s National
Medal of Technology &
Innovation – latest for
LASIK laser refractive
surgical techniques
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
8

9. 12/2/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
9

10. What’s UP at IBM?
10

11. Those in-the-know say, “IBM is helping to build a Smarter Planet…”
11

12. Smarter Planet = Smarter Service Systems
INSTRUMENTED
INTERCONNECTED
INTELLIGENT
We now have the ability to
measure, sense and see
the exact condition of
practically everything.
People, systems and objects
can communicate and
interact with each other in
entirely new ways.
We can respond to changes
quickly and accurately,
and get better results
by predicting and optimizing
for future events.
IT NETWORKS
PRODUCTS
WORKFORCE
12
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION
BUILDINGS

13. Land-population-energy-carbon
Carlo Ratti:
Senseable Cities
13

14. 14

15. 15

16. IBM Platforms for Entrepreneurs
• Smarter Cities Intelligent Operations Center Platform
• IBM Watson & Cognitive Computing Platform
• IBM UP helping university startups to scale-up (growth)
12/2/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
16

17. Welcome to the new age of
platform technologies and
smarter service systems
for every sector of
business and society
nested, networks systems

18. National Science Foundation
A feature of a service system is the
participation and cooperation of the customer
in the service and its delivery. A service system
then requires an integration of knowledge and
technologies from a range of disciplines, often
including engineering, computer science, social
science, behavioral science, and cognitive
science, paired with market knowledge to
increase its social benefit.
Nano-Bio-Info-Cogno

19. Holistic Service Systems (HSS)
http://www.service-science.info/archives/1056
University Four Missions
1. Learning
2. Discovery
3. Engagement
4. Integration
“The future is already
here (at universities),
it is just not evenly
distributed.”
“The best way to
predict the future
is to (inspire the next
generation of students
to) build it better.”
Nation
For-profits:
State/Province
City/Region
U-BEE
Business Entrepreneurship
Job Creator/Sustainer
Cultural &
Conference
Hotels
Non-profits
Social Entrepreneurship
University
College
K-12
Worker
Family
(professional )
(household)
Hospital
Medical
Research
“Multilevel nested,
networked
holistic service
systems (HSS)
that provision
whole service (WS) to
the people inside them.
WS includes
flows (transportation,
water, food, energy, com
development (buildings,
retail ,finance, health,
education),
and governance (city,
state, nation). ”
U-BEEs = University-Based Entrepreneurial Ecosystems
12/2/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
19

20. Universities Matter #1
9
Japan
8
y = 0,7489x + 0,3534
R² = 0,719
7
China
Germany
% global GDP
6
5
France
4
United Kingdom
Italy
3
Russia
2
Spain
Canada
India
Mexico
Turkey
1
Brazil
South Korea
Australia
Netherlands
Sweden
0
0
1
2
3
4
5
6
7
8
9
% top 500 universities
Nation’s % WW GDP and % Top 500 Universities (2009 Data)
12/2/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
20

21. Universities Matter #2
…But it can be costly, American student loan debt is over $900M
12/2/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
21

22. Universities Matter #3
“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the
indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard
students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic
activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
12/2/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
22

23. What are the trends?
Digital Immigrant
Born: 1988
Graduated College: 2012
23
Digital Native
Born: 2012
Enters College: 2030

24. Technology: Cognitive Computing
24

25. Education: Challenge-Based Sport
25

26. Why ISSIP? T-shapes for
Teamwork
BREADTH
DEPTH
• Our world is becoming more
interconnected and complex
• Yet most organizations
operate is silos
• Most professional
organizations do a great job
of focusing on one
discipline, function, or
industry sector
ISSIP is a professional society designed
to focus on the interconnected nature
of value co-creation for smart service
systems (tech, biz, social, etc.)
T-Shape
professionals can
innovate across
traditional
boundaries

27. ISSIP Ambassadors
•
More than 15 Ambassadors
and growing…
•
Link ISSIP to other
professional associations,
research centers, conferences,
etc.
•
Help ISSIP co-sponsor
activities in other conferences
more...
http://www.issip.org/learningcenter/valuen
twork/

28. Service Systems Fundamental Abstraction of Service Science:
ISSIP portal to Disciplines (23), Professional Associations (39), Journals (20), Conferences (31), Workshops (7)
Discipline
Association
Marketing
AMA
Operations Research
INFORMS
Information
Systems
AIS
Computer Science
and Engineering
ACM, IEEE
Human Factors
AHFE
Operations
Management
POMS
Systems Science
ISSS
Design
SDN
Systems Engineering
IIE
…
…
Serviceology
SfS
(SSME+DAPP)
ISSIP
IBM SSME Centennial Icon of Progress

29. The Well-Read Service Scientist
(The top 300 papers – together over 100,000 citations)
• http://service-science.info/archives/2708

30. Service-Dominant Logic
Prof. Stephen VARGO
Prof. Robert LUSCH
Vargo, S. L., & Lusch, R. F. (2004). Evolving to a
new dominant logic for marketing. Journal of
marketing, 1-17. (Oct. 2013, ~4500 citations)
Claude Frédéric Bastiat
David Ricardo
Colin Clark
Richard Normann
John Riordan

31. Service Thinking
Saperstein & Hastings: Book, Course, ISSIP Certificate
All value is co-created
Service systems we live and work in
Componentized business architecture
Global-mobile-social scalable platforms
Run-Transform-Innovate
Multi-sided metrics
CVC Group, LLC
31

32. “Order of Magnitude” Observation:
Modeling Holistic Service Systems
Level
AKA
~No. People
~No. Entities
Example
0. Individual
Person
1
10,000,000,000
Jim
1. Family
Household
10
1,000,000,000
Spohrer’s
2.Neighborhood
Street
100
100,000,000
Kensington
3. Community
Block
1000
10,000,000
Bird Land
4. Urban-Zone
District
10,000
1,000,000
SC Unified
5. Urban-Center
City
100,0000
100,000
Santa Clara
6.Metro-Region
County
1,000,000
10,000
SC County
7. State
Province
10,000,000
1,000
CA
8. Nation
Country
100,000,000
100
USA
9. Continent
Union
1,000,000,000
10
NAFTA
10. Planet
World
10,000,000,000
1
UN
32