SharePoint for internet sites has been around since the days of MOSS yet has often been considered an afterthought when determining the best ways to get the most out of the platform. SharePoint 2013 however is a game changer. The investments made in the platform combined with the attractive licensing story has made SharePoint a first-class citizen in the world of Content Management Systems. Come join Matt Menezes as he delves into the world of public facing internet sites, outlining the often-dismissed factors to building a successful website and exploring the new features SharePoint 2013 provides to assist in each step of the process.

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2. Agenda
Main considerations of WCM
SharePoint’s public-facing journey
New WCM features in SP2013
Demonstrations

3. Branding & UX
Custom Error Pages
JavaScript / AJAX support
Search capabilities

4. Search Engine Optimisation
Identify the keywords you should be targeting!
Generic factors everyone should employ
Optimised Content
Titles & Metadata
Outside the box ideas to drive traffic
Social media
Paid marketing

5. Performance Optimisation
SharePoint doesn’t have to seem slow!
There are great free tools available to measure
performance
A number of generic factors to be considered
Also a number of SharePoint-specific factors to be
considered

6. Accessibility
Government endorses standards which must be
met
Can be difficult and time-consuming
Great whitepaper available:
Achieving Accessibility in SharePoint 2010

7. SharePoint 2007

8. SharePoint 2010

9. SharePoint 2013

10. New features for WCM in SP2013
Pasting content directly from word
Image renditions
Cross-site publishing
Managed navigation / friendly URLs
Search driven content
Design Manager + Device-specific targeting
SEO features

11. Branding with the Design Manager
Managed Navigation & Friendly URLs
Content by Search & Display Templates
SEO features in SP2013

12. matt.menezes@ignia.com.au
http://spmatt.wordpress.com
Custom Error Pages in SharePoint
SEO for SharePoint Sites
Global SEO Strategy book
Performance Optimising SharePoint Sites
jQuery Usage Statistics
MOSS Licensing
SP2010 Licensing
SP2013 Licensing
What's new in SP2013 WCM
Image renditions
Deploying Display Templates via Feature

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