Digital Marketing - Splendid1. SEO, SMO & SEM Strategies Strategies to improve exposure to your company’s website… 4. Start Thinking Like a Searcher 5. Include Google Suggest as a Keyword Research Tool 6. Get locally Optimized for Generic Keywords 7. Make sure Your Online Reputation is Clean 10. Higher traffic means more visitors. 13. Think like your customers/clients, then verify how people search. SEO can put you in front of the people looking for your products & services. 14. Your online marketing efforts should be focused on an end results. 17. On-page optimization stands for all of the techniques and methods used on your website that is hosted on a server. 26. Relevant keywords near your inbound link 29. Site maps (XML & HTML) 33. Off-page optimization is a very important part in search engine optimization because it gives back links to you site and it requires a lot of work. 35. Social Book Marking Submission (twitter, digg.com, del.icio.us) 42. Outbound links to quality and pertinent site are important as long as they add value to the site visitor experience. 44. Overall Popularity of Site – “Trust” & “Authority” 45. Anchor Text of Inbound Link 49. Outbound Links to Quality/Relevant Sites