Employer brand
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EmployerBrand. Karian, G. Verlag / Quelle: Karian and Box Erscheinungsjahr: 2009 Sprache: Englisch ‘The Employer brand: • What does it mean? • How useful is it? • Is it just a new term for an old and intuitive concept? • And, critically, how do you establish, build, shape or change it? Link: http://www.karianandbox.com/pdf/EmployerBrand.pdf
