http://spiral16.com./ Eric Melin from Spiral16 and Engineers Without Borders - Sunflower State Professionals spotlights some tactics that can help drive not just awareness but actual engagement on your Facebook and Twitter social media accounts, which can lead to more effective advocacy and fundraising efforts for nonprofits.

1. Driving Social Media
Engagement
Eric Melin
@SceneStealrEric
@EWBUSASunflowerState
@Spiral16
#EWBUSA2013

2. What is your goal?
Social media engagement can:
• Increase awareness
• Build trust
• Increase traffic
• Build relationships
• Drive donations
• Increase membership, volunteers
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3. Who is your audience?
Your organization – partners, volunteers & donors
Your community – friends of people in your organization
General audience – those with local/personal interest
What is important to them?
What makes them act?
Where do they go for information?
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4. Twitter Tactics
Follow people and
organizations that are
interesting to you.
Your Twitter account will
become a real-time news
feed of the issues and topics
you care about.
This is content that you can
share. If it’s not directly
related to your cause, make
sure it’s something your
audience cares about.
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5. Twitter Tactics
60% of content should be
from other sources.
30% should be
conversation.
10% should be your own
content.
When sharing links,
remember to @ people and
give them credit.
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6. Twitter Tactics
Follow local and cause-related
hashtags and join in on the
conversation. Create your own
hashtag for your events.
#activism
#advocacy
#causes
#charity
#charitytuesday
#csr – corporate social responsibility
#donate
#fundraising
#ngo – nongovernmental organization
#nonprofit
#nonprofits
#npcons – nonprofit consultants
#nptech – nonprofit tech
#philanthropy
#sm4sg – social media for social good
#socent – social entrepreneur or social
enterprise
#socialgood
#video4change
#volunteer
#volunteers
CHATS
#nptalk – nonprofit talk
#ynpchat – young nonprofit
professionals
#npcons – nonprofit consultants
#socentchant – social entrepreneurs
#smNPchat – small nonprofits
http://www.companykmedia.com/2011/05/18/30-super-useful-nonprofithashtags-twitter-chats-too/#sthash.O3ixBOLE.dpuf
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7. Twitter Tactics
Live tweet during events.
Follow others using the
hashtag.
Meeting people in the real
world and following them
on Twitter can cement
relationships.
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8. Twitter Tactics
Establish your “voice.”
Be honest, real, and friendly.
Ask questions.
Answer others.
Retweet and favorite.
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9. Acknowledge Volunteers
• Adding loyal supporters to an “Our Team” (or a similarly
titled) Twitter list.
• Set aside a time after each event to @mention specific
volunteers who provided excellent service.
• Post pictures and tag volunteers in action at your events with
appreciative captions.
http://mysocialgameplan.com/social-media-marketing/social-media-nonprofits
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10. Facebook Tactics
http://cdn.theatlantic.com/static/mt/assets/science/whydoyouusefacebook.jpg
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11. Facebook Tactics
Why is engagement so important on Facebook?
Because it gets you a better chance of appearing in users’ news
feeds. 3 things Facebook looks at:
1. How often you interact with a friend or page – the last 50
interactions are particularly important
2. The number of likes, shares and comments a post receives total –
and from your friends in particular
3. How much you have interacted with this type of post in the past
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12. Facebook Tactics
Upload a cover photo that tells your story visually.
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13. Facebook Tactics
You must engage
people to like,
comment, and share.
Ask questions.
Create a poll!
Respond back.
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14. Facebook Tactics
Have all your members
invited people to like your
page yet?
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15. Facebook Tactics
Images inspire more likes,
comments, and shares than
any other content type.
Tag people in the photos so
all their friends can see your
post.
Try a “Share if you…” post.
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16. Facebook Tactics
Create a Facebook
Event.
Invite people.
Encourage people to
share/invite others.
Leading up to the
event, discuss it on the
event page.
Tag sponsors!
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17. Facebook Tactics
Find other organizations
with similar goals/interests
and share their content.
Always “like” them first, then
tag them in the post.
If you want people to
spread your content, spread
theirs.
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18. Humor
Funny posts and pictures of
animals are the most popular
Facebook posts on the planet.
Just make sure your post fits in
somehow with your
mission/story.
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19. Storytelling
Nonprofit stories have the unique ability to allow people to feel and
want to be a part of something bigger.
Think about the stories that surround your mission.
1. Share inspiring stories at meetings.
2. Create an organizational story bank to record them.
3. Be patient. The best stories aren’t always the ones that jump out
at you. Sometimes the real stories are the ones you only notice
after interacting with people several times.
http://www.socialbrite.org/11/3/2012
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20. Join Online Groups
Social Media for
Nonprofit
Organizations
Group
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21. Thanks!
@SceneStealrEric
@EWBUSASunflowerState
@Spiral16