When Your Competition Delivers More For Less

When Your Competition Delivers More For Less Srini Kumar MBA 260G Marketing Strategy

Low Prices + High Quality ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Status Quo Is Scared ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VALUE PLAYERS WANT TO SEIZE YOUR MARKET SHARE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“GOOD ENOUGH” ,[object Object],[object Object],[object Object],[object Object]

Higher Sales Productivity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Virtuous Value Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Obstacles to Value Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The New Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Value Players’ Credo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When Your Competition Delivers More For Less

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When Your Competition Delivers More For Less