This is the final Team project of Team LearnETourism at DNLE program, Venture Lab, Stanford University

1. Final Project for DNLE Course at Venture Lab,
Stanford University
Submitted by
TEAM LearnEtourism : Dolly Bhasin (Team Lead),
Christina Minamizawa, Ana Pardo, María Velasco

2. . . . Is on a game-changing mission
in

3. Convenient eTourism learning for
all Tourism Stakeholders
TSMEs
Tourism
Service
Providers
Tourists Tourism Students
That looks like child’s-play! which is
affordable + flexible + inspiring + EduTainment +
available any time + any where + on any device
seamlessly.

4. eTourism means ICT (Information Communication Technologies) enabled tourism
“ eTourism is the Digitization of all the
processes and value chain in the tourism, travel,
hospitality and the catering agencies that enable
organizations to maximize their efficiency and
efficacy”
- Buhalis

5. LEARNING ANDRAGOGY
1. Nurtures the local expertise, local art and culture
through Knowledge creation and distribution
2. Workplace learning with a Blended learning approach.
- anytime/anyplace/ self paced elearning
- Active Learning through workshops and role playing
exercises
3. Collaborative learning and Knowledge sharing
through social media and communities
4. Applicable to entire stakeholders and enhances the
efficiency of the value chain members
5. Event driven learning (cultural events, fairs, festivals,
trade events)

6. 3 P’s – Hybrid biz model
PEOPLE + PLANET + PROFIT
Promoting India’s rich cultural
heritage, its people and the
social fabric;
whilst supporting local people
+ the environment +
communities + the economy

7. Resting on Pillars of 4C’s
Context + Collaboration +
Community + Commerce

8. Learning with Multimodal Texts
to suit all learning styles and some disabilities

9. …..learn on ANY device seamlessly

10. AnyTIME + ANYwhere Learning
on the job, on the run, at home, at an internet café, while traveling, or at the roadside
Small Biz
YOUTH WOMEN
Entrepreneurs

11. LearnEtourism
CONTENT and CONTEXT addresses
Business Development
And Promotion
Customer Management

12. Business Development
And Promotion
Education on all Aspects of
Online Travel Business

13. Business Development
And Promotion
How to develop marketing strategies to drive
more Business

14. How to SERVE – NewGEN TOURISTS?
= flash packers
- travel with gadgets
- want accurate up to date
verifiable info NOW!
Leisure ~ Responsible tourists + independent traveler + back packers
educational ~ school trips + volunteers
business ~ expat + foreign service + biz traveler + ngos
Target ~ adults + gen Y ~ aged from 18 – 80 years
Accommodation ~ budget to 5 star, Tents to Royal Heritage Luxury
size ~ 78 % of the 1 billion in 2011 (
Travel Mode ~ low cost air travel

15. How to DELIGHT GenY Using Latest Gadgets
CyberCafes & Laptops ~ Browsing, Booking, Payments
Mobiles~ SMS + Search + Websites + Apps
Navigatational Aids ~ online maps + weather info + Audio guides
Web 2.0 ~ Blogs + Forums + Youtube on both Web & Mobile devices
Social Media ~ on Web + on Phone + on Tablets
Photo Sharing ~ Digital Cameras, Mobile, Apps

16. Engaging Tourists thru Learning
- Awareness for the local customs, ethics and culture.
- To dispel Preconceived ideas about India; areas of prejudice and
mindsets
- Learning certain engaging activities – Sking, rafting, surfing etc.
- Specialty learning (culinary, art, culture, local handicraft, local skills, )
- Local Language
- Culinary appreciation (wine tasting, specialty cooking, etc.)
- Heritage appreciation
- Appreciation of local Event, Fair & Festival and culture
- Appreciation of local music/art form

17. Grant or Seed Fund for
Biz Model & Phases 1 MVP development
- Indo-US Funds &
- Ministry of Tourism Capacity
Development Schemes, GOI
Partnership Model with
2
Stakeholders
~ Tourism marketeers, Tourists/
Volunteers and Local Communities
- Develop Value added contextual
Learning content
- Knowledge Resources
3
Education provider ~ workplace active learning for tourist Industry
• Subscription based content
• Modular
• Ebiz Driven approach

18. travelers
Monetization
- Trusted branded tourism
products (air tickets,
accommodation, car, rail)
- travel apps
- Learning content
relevant onsite
advertising
• - that enriches the visitor
experience
VALUE ADDED INFO
PRODUCTS
Education provisioning ~ engaging workplace Destination Guides
-
active learning for tourism and travel Industry - Travel Maps
• Subscription based - Audio Guides
• Modular
• Just in Time and Just what is needed Learning
• Experiential Learning

19. Feeling let down. . .
Don't Worry ....
Is Coming Soon to you too....
NORTH EUROPE
INDIA ASIA
AMERICA & AFRICA
March 2013 End 2013 Mid 2014 Mid 2015

20. Come let us together
make it even richer....
Experience !ncredible India Like never before...
….. with our trained tourism service providers