attitudes

2. Contents
 Affective components
 Behavioral component
 Cognitive component

3. Attitudes
 Attitudes are evaluative statements – either
favorable or unfavorable –about objects, people, or
events.
 Attitudes have three components :
cognition, affect, and behavior.

4. Cognitive component
 The opinion or belief segment of attitude.

5. Affective component
 The emotional or feeling segment of attitudes.

6. Behavioral component
 An intention to behave in a certain way toward
someone or something.