Walk through the systematic, consistent approach that will earn you more leads and business through your website. Every builder and remodeler should be using inbound marketing to generate leads. It's a systematic approach to get more potential homeowners to your website as well as getting them to raise their hand. In this free, 60 minute webinar we'll cover the following: A brief overview of the inbound marketing process Real data showing how long inbound marketing takes to work for your business What types of activities will lead to success with inbound marketing Real case studies from local builders and remodelers

1. The Science Behind Inbound Marketing
for Builders and Remodelers
Spencer Powell
Inbound Marketing Director
@spowell24
Enter questions/comments in the chat panel www.tmrdirect.com

2. Agenda
Enter questions/comments in the chat panel www.tmrdirect.com
1. Brief overview of inbound marketing
2. Real data behind specific inbound marketing activities
3. MIT study of HubSpot: how long does this take?
4. 3 TMR Direct case studies - working with HubSpot and
our builder clients
5. How to get started with inbound marketing

3. Inbound Marketing Overview
Step 1: Attract Visitors
Website
Blogging
Search Engine
Optimization
Social Media
Referral Sites
•Create Content
•Optimize that Content
•Promote that Content
•Facebook
•Twitter
•Google+
•LinkedIn
•Houzz
•Pinterest
•Page Titles
•Keywords
•Links
•Meta Data

4. Inbound Marketing Overview
Step 2: Convert Visitors
•Create Compelling Offers
•Design CTAs
•Build Landing Pages

5. Inbound Marketing Overview
Step 3: Convert Leads to
Customers
•Educate
•Nurture
•Re-Convert

6. Inbound Marketing Overview
Step 4: Analyze
•Traffic
•Conversion Rates
•Customers

7. The True Science Behind Inbound Marketing
1. Impact of Blogging
2. Impact of Website Pages
3. Impact of Social Media
4. Impact of Landing Pages

8. Eating our own dog food…
594 Visits
4,254 Visits!

9. The True Science Behind Inbound Marketing
1.Impact of Blogging

10. Blogging 8
times per
month = 3x
the traffic
Blogging 4
times per
month = 2x
the traffic

11. Custom Home Builder
& Remodeler Example
40 Visits
663 Visits

12. Blogging 8
times per
month = 4x
the leads
Blogging 4
times per
month = 3x
the leads

13. Custom Home Builder
& Remodeler Example
8 Leads
65 Leads

14. Agenda

15. Agenda

16. Home Builder Example
0 Blog Articles
60 Blog Articles

17. Agenda

18. The True Science Behind Inbound Marketing
1. Impact of Blogging
2.Impact on Website Content

19. Agenda

20. Bigger Websites (i.e. more website pages),
attract more website traffic

21. Home Builder Example
558 Visits
3,156 Visits

22. Agenda

23. The True Science Behind Inbound Marketing
1. Impact of Blogging
2. Impact of Website Content
3.Impact of Social Media

24. Agenda

25. Agenda

26. The True Science Behind Inbound Marketing
1. Impact of Blogging
2. Impact of Website Content
3. Impact of Social Media
4.Impact of Landing Pages

27. Agenda

28. Home Builder Example
24 Leads
293 Leads

30. MIT Study of
HubSpot
•Avg. of 2.7x
increase in traffic
after 12 months of
active use

31. MIT Study of
HubSpot
•Experienced lead
database growth of
30.4x after 12
months of active use

32. MIT Study of
HubSpot

33. MIT Study of
HubSpot

34. MIT Study of
HubSpot

35. MIT Study of
HubSpot

36. MIT Study of
HubSpot

37. MIT Study of
HubSpot

38. TMR Direct: Homebuilder & Remodeler Case Studies

39. TMR Direct: Homebuilder & Remodeler Case Studies

40. TMR Direct: Homebuilder & Remodeler Case Studies

41. Get Started with Inbound Marketing
Inbound Marketing Assessment
HubSpot + TMR Direct
HubSpot + DIY Inbound Marketing
Not a fit for Inbound Marketing

42. Get Started with Inbound Marketing
marketing.tmrdirect.com/IMA

43. Questions?
Get Started with Inbound Marketing
marketing.tmrdirect.com/IMA
Spencer Powell
Inbound Marketing Director
@spowell24
spowell@tmrdirect.com
Sources of Data: HubSpot and MIT