My presentation at Inbound Conference 2012 on how to leverage outsourcing to increase leverage, minimize risk and grow your marketing age

1. The Agency Network Effect
how and why to outsource your
client work to other agencies.

2. Spencer
POWELL
@spowell24
Fantasy Football
Name: Royal Flush
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3. Agenda
1. Why Outsource?
2. What Are Your Goals?
3. Agency Lifecycle
4. Selecting a Partner Agency
5. Executing a Partnership
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4. 1
WHY
OUTSOURCE?
leverage outsourcing and
grow
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5. stack
revenue.
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6. Sell 1 Retainer per Month
Year 1 Year 2 Year 3 Year 4
Jan $500 $6,500 $12,500 $18,500
Feb $1,000 $7,000 $13,000 $19,000
Mar $1,500 $7,500 $13,500 $19,500
Apr $2,000 $8,000 $14,000 $20,000
May $2,500 $8,500 $14,500 $20,500
Jun $3,000 $9,000 $15,000 $21,000
… … … … …
Dec $6,000 $12,000 $18,000 $24,000
Annualized $72,000 $144,000 $216,000 $288,000
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7. LEVERAGE
“It is much easier to
put existing resources
to better use, than to
develop resources
where they do not
exist.” ― George
Soros.
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8. minimize
risk.
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9. Ladder Effect (without outsourcing)
New Hires
Profit Zones
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10. Ladder Effect (with outsourcing)
New Hires
Profit Zone
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11. 2
GOALS
you gotta know where you’re
going
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12. Goals
• Scale a 1 person business
• Grow a small team
• Grow a large team
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13. scale
as one.
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14. grow a
small team.
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15. grow a
large
team.
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16. 3
THE AGENCY
LIFECYCLE
where is your agency today?
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17. THE AGENCY LIFECYCLE
Infant Toddler Child Teen Adult Senior
1 2-3 4-6 7-10 11-15 16+ Team Size
? ? ? ? ? ? Revenue
? ? ? ? ? ? Amount to
Outsource
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18. Infant Stage
• 1 Person
• $150K in revenue
• Outsourcing 75-100%
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19. Toddler Stage
• 2-3 people
• $300K - $450K in revenue
• Outsourcing 30-75%
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20. Child Stage
• 4-6 People
• $600K - $900K in revenue
• Outsourcing 20-30%
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21. Teen Stage
• 7-10 people
• $1M - $1.5M in revenue
• Outsourcing 10-20%
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22. Adult Stage
• 11-15 People
• $1.7M - $2.2M in revenue
• Outsourcing 5-10%
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23. Senior Stage
• 16+ people
• $2.4M + in revenue
• Outsourcing 0-5%
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24. THE AGENCY LIFECYCLE
Infant Toddler Child Teen Adult Senior
1 2-3 4-6 7-10 11-15 16+ Team Size
$150K $300K - $600K - $1M - $1.7M - $2.4M+ Revenue
$450K $900K $1.5M $2.2M (avg.
$150K/
head)
75-100% 30-75% 20-30% 10-20% 5-10% 0-5% Amount to
Outsource
(workload)
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25. Selecting a Partner Agency
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26. Partner Agency Checklist
info.tmrdirect.com/checklist
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27. How to Execute a Partnership
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28. Conclusion
Why Outsource?
1. Stack Revenue
2. Gain Leverage
3. Minimize Risk
4. Achieve Your Goals