The amount of attention you can get directly influences amount of income and Local search marketing is all about getting maximum exposure for your business in your area. Find out more about what's involved and how it can help.

1. Spellboundweb
THE ADVANTAGES OF LOCAL SEARCH MARKETING
The amount of attention you can get
Directly influences amount of income
and Local search marketing is all about
getting maximum exposure for your
business in your area. Find out more
about what's involved and how it can help.
Local search marketing is about getting a business good exposure in local search
results and local directories and there's a lot to gain by being prominent in these.
Most consumers like buying from businesses close to home : I've seen statistics that
about 80% of customers live with 8km of the stores they go to. Search engines
are now detecting searches that have a local intention and displaying the local
results along with a map. This makes it far easier for consumers to find what
they're looking for and how to travel to the business as well. Local directories can
also bring businesses good exposure.
You can create an account pretty easily with most online directories. In Australia
the best known ones are True Local, Smart Local and Hotfrog. Google, Yahoo and
Bing also allow you to claim a "Places" page where you can upload your business
details, and these are used as the basis for ranking you in the local search results.
You don't need to have a website to be listed in any of these. The Places pages are
free and an entry-level listing in the local directories is also free.
www.spellboundweb.com 0433 986 298

2. Spellboundweb
How are the Yellow pages going ?
Not too well from reports I see. The physical yellow pages have been pretty-much
replaced by smart-phone and desktop searches. And Yellow pages listings don't
provide nearly as much info. Even online, directories like Hotfrog will tell you far
more about the businesses you find.
Search engines have fast become the new Yellow pages, saving people a lot of
time and energy looking for the location of businesses and the products and
services they provide.
What should you do ?
We know that masses of consumers are searching online for solutions to their
problems, so marketing online is a different technique to marketing offline.
Rather than sending out a message indiscriminately using fliers, billboards or radio
and TV commercials, the game has become getting found by people who are
specifically searching for what you provide. So you need to make sure you can be
found in the places they're looking . . .
1) Local search engine results. you need to claim a places page with each search
engine.
2) Local business directories
3) Review websites
4) Online Press release website
5) Online trade magazines that your type of customer may read
Spellbound Web is a Sydney-based group, specialising in
Search Engine Marketing. Established in 2003, Spellbound Web
originally concentrated on website development and has
developed hundreds of websites, ranging from small,
brochure-style online presences, to full content managed
web-applications for mid-sized concerns.
www.spellboundweb.com 0433 986 298