The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
SHERPA Company Presentation
1.
2. Sherpa Tenzing Norgay (on the right) together with Edmund Hilary right after the conquer of
Mount Everest Associated Press
3. Sherpa is a design studio with a
team of 8 people who’ve taken
active responsibilities in more
than 300 digital experience
design and development
projects.
To guide and inspire
4. SHERPAS
are united together in order to create and design
result-oriented measurable digital experiences for
start-ups, companies and value added online
services providers.
5. Let’s start with the hardest
question: what does SHERPA do?
1. Listen to you
2. Get to know your audience
3. Build the most effective understanding
between your objectives and your audience
6. What do we mean by the most
effective understanding?
11. In 2002, Heinz came up with
a revolutionary industrial
design innovation and re-
shaped its consumers user
experience which triggered a
serial financial and
marketing triumphs in the
market on behalf of its entity.
to design
an unforgettable experience
12.
13. SHERPA
Digital Experience Creation Process
Listen to you
Knowledge transfer from your stakeholders
Competitive Analysis
Business Process Mapping
Content Inventory Audit
Grooming Session
14. Get to know your audience
User Exploratory Research
User Experience Testing
Marketing Intelligence Analysis
Persona Creation
Customer Experience Mapping
SHERPA
Digital Experience Creation Process
15. Build the most effective understanding
Structural Design
Taxonomy and Meta Data Schematics Creation
Information Architecture and Navigation Design
Wireframe Design
Content Strategy Development
SHERPA Digital Experience Creation Process
16. Services & Products Dilemma
Which of the following is true?
“Websites create user experiences.”
or
“User experiences define the requirements
of websites.”
Service?
Products?
17. SHERPA Services
Content Strategy Development
Visual and Interactive Design
Digital Strategy Development
User Experience Design
Exploratory User Researchs and Testing
Information Architecture
HTML Prototyping
18. SHERPA Products
Integrated Marketing Campaigns
Presentations (Powerpoint & Keynote)
Online Identity Kits and Guidelines
User Experience Guidelines
Corporate and Brand Websites
Portal & Intranet Solutions
Social Media Applications
Mobile and Tablet Applications
Data Visualizations (Infographics)
19. Contact us
Bağdat Caddesi No: 167/2
Çatırlı Apt. Kat:4 Daire:7
Selamiçeşme İstanbul
0 216 302 49 87
designedbysherpa.com