quantum dot displays

1. NPD DisplaySearch Expects Rising Use of Quantum Dot Displays, Especially for Smartphones and Tablet PCs | DisplaySearch 9/17/14, 5:13 PM
The Worldwide Leader in Display Market Research
Home News NPD DisplaySearch Expects Rising Use of Quantum Dot
Displays, Especially for Smartphones and Tabl...
NPD DisplaySearch Expects Rising Use of
Quantum Dot Displays, Especially for
Smartphones and Tablet PCs
SANTA CLARA, CALIF., July 8, 2014—With increasing competition from
AMOLED, TFT LCD display manufacturers are beginning to look to quantum dot
technology to improve color performance, according to the new Quantum Dot
Technology and Market Forecast Report from NPD DisplaySearch. Adoption of
quantum dots is expected to be highest in smartphone TFT LCD displays, as
pricing is dependent on the area of the display, and competition with AMOLED is
most fierce in smartphones. The report forecasts that penetration of quantum
dots in smartphone TFT LCDs will be 3% in 2015, growing to 26% in 2020.
Penetration in tablet PCs will also be relatively high, with nearly 2% penetration
in 2015, growing to 15% in 2020. Quantum dot penetration in LCD TV is
expected to be lower, due to the large area of TV displays; NPD DisplaySearch
forecasts that less than 1% of LCD TV screens will use quantum dots in 2015,
growing to 9% in 2020.
“Quantum dot solution prices remain high compared to other more entrenched
technologies,” said Yoonsung Chung, general manager, DisplaySearch Korea.
According to NPD DisplaySearch, in 5" smartphone panels, the cost of panels
using sheet-type on-surface quantum dots is 20% higher than typical TFT LCD
smartphone panels. As the display size increases, so does the cost, with the
premium for a 55" TV panel estimated to be 35%.
Figure: Quantum Dot Penetration by Application
Media Contact
Lee Graham
1.212.333.4983
Email
Contact Us
Complete the form below
or call 1.888.436.7673 or
1.516.625.2452
First Name *
Last Name *
Title
Company *
Email *
Phone *
Country *
-- Select --
Sign up for display
market updates
Submit
http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/140708_…of_quantum_dot_displays_especially_for_smartphones_and_tablet_pcs.asp Page 1 of 2

2. NPD DisplaySearch Expects Rising Use of Quantum Dot Displays, Especially for Smartphones and Tablet PCs | DisplaySearch 9/17/14, 5:13 PM
Source: NPD DisplaySearch Quantum Dot Technology and Market Forecast
Report
Quantum dot provides a high color gamut, exceeding the National Television
System Committee (NTSC) color specifications; typical TFT LCDs achieve only up
to 75% of NTSC. Although quantum dot offers more colors, the technology also
has several problems, including reduced durability, higher cost, and restrictions
on the use of cadmium and other heavy metals in household products.
“Display makers have shown interest in adopting quantum dot technology, but
they have been concerned about heavy metals and higher prices,” Chung noted.
“Recently, however, the European Union has offered a temporary exemption for
the use of cadmium-containing quantum dots in displays. Cadmium-free
quantum dot materials have also become available, so display manufacturers
are taking a fresh look.”
The Quantum Dot Technology and Market Forecast Report provides global
market research on the benefits, challenges, makers and market drivers that
affect the adoption of quantum dot technology. For more information about the
report, please contact Charles Camaroto at 888.436.7673 or 516.625.2452, e-mail
contact@displaysearch.com, or contact your regional NPD DisplaySearch
office in China, Japan, Korea or Taiwan.
About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research
and consulting specializing in the display supply chain, including trend
information, forecasts and analyses developed by a global team of experienced
analysts with extensive industry knowledge. NPD DisplaySearch supply chain
expertise complements sell-through information from The NPD Group, thereby
providing a true end-to-end view of the display supply chain from materials and
components to shipments of electronic devices with displays to sales of major
consumer and commercial channels. For more information, visit us at
http://www.displaysearch.com/. Read our blog at
http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better
business decisions. By combining unique data assets with unmatched industry
expertise, we help our clients track their markets, understand consumers, and
drive profitable growth. Practice areas include automotive, beauty, consumer
electronics, entertainment, fashion, food/foodservice, home, luxury, mobile,
office supplies, sports, technology, toys, and video games. For more
information, visit npd.comand npdgroupblog.com. Follow us on Twitter at
@npdtech and @npdgroup.
© 2007 - 2014 NPD DisplaySearch
http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/140708_…of_quantum_dot_displays_especially_for_smartphones_and_tablet_pcs.asp Page 2 of 2