Tips on how to do an elevator pitch. A presentation as part of a workshop How to make a 1 minute video pitch. Pei-Chin Tay, Student Development Officer at SEE, manages the SEED Fund at the University of the Arts London. The workshop on 9 May 2012 was for students of MA Fashion Entrepreneurship at London College of Fashion, and was a collaboration between LCF, DIAL, SEE and Speaking Out.

1. Elevator Pitch
Workshop by Pei-Chin Tay
Insights
Examples
What
When
Why Content
Structure
Suggestions

2. What is an Elevator Pitch?
• Short: 20s – 3min
• Sweet: interesting and acts like a
‘hook’ (it needs to achieve the ‘tell
me more’ effect)

3. When to do a Pitch?
• Context: Business, Social,
Interview, etc
http://www.youtube.com/watch?v=JuDrQ7pdk2A
• Environment: Formal/informal
• Audience

4. Why do you need to do a Pitch?
• People have no time!
• Get your point across (what do you
want? what can you provide?)
• Capture attention of your
audience
• Create a good impression

5. Insights from SEED Fund...
Advertisement time!
http://see.arts.ac.uk/opportunities/seedfund2012/seedfundawardees/lisae
http://see.arts.ac.uk/opportunities/seedfund2012/seedfundawardees/andp
http://player.vimeo.com/video/38552676

6. Insights from SEED Fund...
• Do show your product (if you have)
• Do record in a conducive environment
• Do practice and time!
• Don’t create silent videos (unless
intentional)

7. What do you say in a Pitch?
• Who you are?
• What do you do? Inspirations?
• What are you trying to achieve?
• Why?
• Who is your audience/customers?
• Why you?
• Personality & Professionalism

8. What do you say in a Pitch?
[name of company] is a [type of company]
specialising in [industry/discipline], particularly in
areas of [industry/discipline].
Our primary aim is to provide [unique
products/services] to [profile of customers]
through [unique approaches], because...
We are [professions] with expertise in [specific
skills/experience]. We are passionate about...

9. What do you say in a Pitch?
• Structure
• Timing: 10-80-10
• Summarise main points (no more
than three)

10. How can you improve?
• Practise!
• Record!
• Pitch on behalf of someone else
• Recap:
http://www.shell-livewire.org/videolounge/?video=1302190425.803