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Web 2 Overview Guide Social Networks Content Creation

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Tim Sparke
Tim Sparke

The document discusses various topics related to teaching others about new technologies. It covers an agenda for a teaching session that includes discussions of internet TV and content creation/sharing tools like YouTube, Flickr, and social networks. It also provides tips for teaching others, such as keeping lessons short and simple, using real-world examples, and finding out students' interests. The document emphasizes teaching others to use new technologies as a way to better understand and explain them to others.

NegóciosTecnologia
1 de 31
Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTION ,[object Object],[object Object],[object Object],Why are we here? To pass knowledge onto others
Helping your knowledge spread like wildfire NETVIBES DELICIOUS RSS YOUTUBE PODCASTS MESSAGE
Teaching’s the best way to develop your understanding of virtually anything If you don’t understand it, you won’t be able to explain it to others Remember you’re training others!!!
‘ what I hear I forget, what I see I remember, what I do, I understand’ Confucious Teaching Tips
Teaching Tips ‘ Give a man a fish and you feed him for a day; teach a man how to fish and you feed him for a lifetime.’
A quick reminder….
Have you ever been experienced ? Web 2.0
Web 2.0
[object Object],[object Object],[object Object],Web 2.0
[object Object],[object Object],[object Object],Web 2.0 The Ingredients
NETVIBES
BLOGS & NEWS FEEDS
del.icio.us ,[object Object],[object Object],[object Object],[object Object]
Put together ,[object Object],[object Object],[object Object]
Content Creation & Sharing
Streaming Playing a file as it downloads, without having to wait for the download to finish. Downloading The file is copied from the Web server to your computer.
Attention Shift
Three stages of the web’s development The Brand Model The Agency Model Consumer Benefit functional network FIND Faster, cheaper, easier… Classic marketing rules apply: PUSH display, POS, retail… Maximum relevance, impact, interruption content network PLAY social network SHARE Create, share, enjoy, discover Brands EXCLUDED Add value to conversations or get talked about Create currency that helps prompt conversations My content. My way. Now. Consumer in control. Shift to PULL BE the content Add value to content & content production
Mass Media My Media We Media
Social Networks & Media Consumption
Kate Modern: Digital product placement
Summary for Brands Long tail Creatively vocal consumers Value exchange Niche & personalised experience of products Enabling co-creation and involvement, opening up the brand Delivering tangible reward
Nearly there! Teaching Tips How to take back to the team!
[object Object],[object Object],[object Object],[object Object],What motivates adults to learn? WIIFM
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to motivate adults. Find out…..
[object Object],[object Object],[object Object],Teaching Tips
Strategies for taking back to the team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions you’ll get…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finally ,[object Object],[object Object],[object Object]

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Web 2 Overview Guide Social Networks Content Creation

  • 1.
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  • 4. Helping your knowledge spread like wildfire NETVIBES DELICIOUS RSS YOUTUBE PODCASTS MESSAGE
  • 5. Teaching’s the best way to develop your understanding of virtually anything If you don’t understand it, you won’t be able to explain it to others Remember you’re training others!!!
  • 6. ‘ what I hear I forget, what I see I remember, what I do, I understand’ Confucious Teaching Tips
  • 7. Teaching Tips ‘ Give a man a fish and you feed him for a day; teach a man how to fish and you feed him for a lifetime.’
  • 9. Have you ever been experienced ? Web 2.0
  • 11.
  • 12.
  • 14. BLOGS & NEWS FEEDS
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  • 18. Streaming Playing a file as it downloads, without having to wait for the download to finish. Downloading The file is copied from the Web server to your computer.
  • 20. Three stages of the web’s development The Brand Model The Agency Model Consumer Benefit functional network FIND Faster, cheaper, easier… Classic marketing rules apply: PUSH display, POS, retail… Maximum relevance, impact, interruption content network PLAY social network SHARE Create, share, enjoy, discover Brands EXCLUDED Add value to conversations or get talked about Create currency that helps prompt conversations My content. My way. Now. Consumer in control. Shift to PULL BE the content Add value to content & content production
  • 21. Mass Media My Media We Media
  • 22. Social Networks & Media Consumption
  • 23. Kate Modern: Digital product placement
  • 24. Summary for Brands Long tail Creatively vocal consumers Value exchange Niche & personalised experience of products Enabling co-creation and involvement, opening up the brand Delivering tangible reward
  • 25. Nearly there! Teaching Tips How to take back to the team!
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