An introduction to the world of online video advertising within the context of BrightRoll, the largest (and best)

1. Online Video Advertising

2. SF-based Online Video Advertising Network Privately-held, venture-backed Runs high quality video ad campaigns for brand name advertisers on premium publishing content 3rd Largest Video Property on the Web

3. A Headstart for Tod & Dru 2005 – Video-watching online picks up 2006 – BrightRoll founded Launched first contextually-targeted video ad 1,000+ publishers signed up in first 6 months

4. Online Video is Hot The average person watches 182 online videos per month. More than 9 billion videos viewed this March in U.S. Video advertisements are showing up all over the Web in many innovative formats

5. How Does it Work? From a Publisher’s Point of View Take Inventory - Write up a list of the space on your page available for ads Join a categorized Publisher Network Network Model: BR delivers relevant, custom ads to fit your content Exchange Model: Advertisers bid to place their video ads on your website Special: Remnant Inventory

6. How Does it Work? From an Advertiser’s Point of View Check out comScore for the latest potential reach rankings Deliver Creative - Produce a video commercial and submit it to BrightRoll for conversion Set up ad campaign specs – Duration, Reach, Target Audience, Site List Use reporting from BrightRoll to optimize CPM (1k impressions), CPC (click-thru)

7. Ad Serving and Tagging Millions of “tagged” ads are served to Internet users every day. Ad Server Data collected helps clients maximize the profitability of their ad campaign. Information includes: demographics, browsing history, even offline purchase behavior (VideoImpact). Ad Tracking Tag

10. Today’s Trends in Video: Learn More NewTeeVee Beet.TV MEDIAmobz Mashable ReelSEO

11. Thank you! Questions?