1. KUBUS
C. Juice
15th May 2013

2. PRESENTATION OUTLINE
 About the brand
 4Ps: Product
 4Ps: Price
 4Ps: Place
 4Ps: Promotion
 Market Segmentation: Demographic
and Geographical
 Questions and Answers time

3. KUBUS [Q-BUSH]
 Carrots and fruits thick juices
 Produced by Maspex company
 Wide brand offering other products:

4. PRODUCT
 Apple, banana and carrot juice (0,9l plastic bottle)
 High quality
 No added preservatives
 Pasteurization method used

5. PRICE
 0,33l bottle – £0,65; 0,9l bottle - £1,20
 Price proper to quality
 Competitive products:

6. PLACE
 Mainly sold in Poland
 Export: Great Britain, USA, Germany,
Czech Republic, Russia, Lithuania

7. PROMOTION
 Targeting children
 Represented by an image of a friendly bear
 Very attractive website www.kubus.pl

8. MARKET SEGMENTATION:
DEMOGRAPHIC:
 School age children
 Young, medium sized families from higher and
medium class
GEOGRAPHICAL:
 Big cities
 Small villages

9. THANK YOU,
ENJOY YOUR JUICE!
Sources:
www.kubus.pl
www.sciaga.pl/tekst/34905-35-
analiza_sprzedazy_sokow_kubus
www.notesdesk.com/notes/marketing/mark
eting-segmentation