2. Contents
1 Why All In One Marketing ?
2 How It Works
3 Features
4 Pricing Info
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3. Do Any Of These Apply To Your Business ?
Struggling To Compete ?
Need more clients ?
Need more repeat business ?
Marketing Producing Poor ROI ?
Old Style Marketing not working ?
Internet not generating desired business ?
Need a cost-effective marketing strategy ?
Constraints
Do you lack resources & expertise ?
Do you have a limited budget ?
Struggling to keep up with change ?
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4. All In One Marketing
We offer a way to communicate
simply and effectively with
existing customers and
prospects using ALL the latest
channels of communication.
This isn’t about scrapping your
existing marketing plan. Rather
supplementing it, making it
more effective and getting you a
much better ROI.
5. How All In One Marketing Works
It’s simple and comprises of just 2 Steps :
Step 1 - Build A List
Step 2 - Market To The List
COLLECT - contacts easily
All From One SEND - promotional messages
Single Integrated Dashboard ENGAGE - customers interactively
ANALYZE - campaign
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6. Why A List ?
If your business has a list and a simple effective way to communicate to it
then you can generate more revenues & profit by :
Keeping your clients/prospects updated about new promotions &
events etc.. (This develops Brand awareness)
Sending them irresistible offers in real-time
Interacting and developing relationships
Getting valuable feedback & insights
Sending them reminders
At the end of the day this is all about getting more repeat
business –
It costs 6 to 7 times less to get an existing customer to buy from
you than it does to get a new customer to buy from you
7. One Interface For ALL Your Marketing
We provide a simple graphical interface
so you can quickly and easily :
Manage all your contacts
No longer rely just on email. Instead
message your contacts using their
preferred channels of communication
i.e. SMS, Email, Facebook, Twitter,
MSN and AOL instant messenger
Send out reminders using the built-in
appointment reminder
Orchestrate and analyze the success
of your campaigns
AND we do everything for you for
the first 3 months
8. People Respond To Texts
• It takes 90 minutes for the
average person to respond to an
email. It takes 90 seconds for the
average person to respond to a
text message. (Source: CTIA.org)
• 98% of users have SMS enabled
phones
9. Short Codes Make It Simple To Subscribe
See How Simple It Is To Subscribe –
Text allinone to 60607 now
10. Customers Want To Hear From You
These Are Your Clients/Prospects Who Have Willingly Subscribed
– All They Do Is Reply Stop To Unsubscribe
11. SMS Features & Benefits
Remember ! - It costs 6 to 7 times less to get an
existing customer to buy from you than it does to get
a new customer to buy from you
12. Mobile Marketing Is Here
The International Journal of Marketing reported the response
rate of mobile marketing campaigns was 31% on average whilst
printed advertising came in at 0.55%.
13. Step1 - Building A Subscriber List
Offer the customer an SMS coupon if
they subscribe (people forget
physical coupons but don’t forget
their phones !)
Get your customers to join your VIP
list to get news and offers
Make them an irresistible offer if
they subscribe eg Text
“Branningans” to get 5% off your
meal NOW
People can subscribe from Facebook
and sign-up Pages and embedded
forms on your website.
Improve the ROI on existing
advertising by having a “call to
action” to get more subscribers
14. Step 2 – Market To Your List
Automated text campaigns – You can set-up
messages which are sent automatically at pre-
determined dates and times
Send coupons (these can have unique codes which
are “checked in” so they can only be used once) and
tell your subscribers about your special promotions etc.
Business Quiet ? – Send out a text broadcast with a
special offer
Show your clients you care by keeping them updated
with news
Remember you can also send an email/instant message/facebook & twitter
update at the same time as the SMS
15. Increasing Revenues - Examples
AIOM makes it easy to send out special offers and improve your response rate –
below we send out an extra offer and improve the response rate (8% is very
conservative)
Try Out The Tool – http://roi.getonthenet.org/
16. Examples Of Increasing Your List
Example below shows how revenues grow (after costs of discount and AIOM)
Figures are based on 2 promotions a month, average spend of £30 and an 8%
response rate (month 1 includes set-up fee of £300)
Try Out The Tool – http://roi.getonthenet.org/
17. Appointment Reminder
Increase client retention through personalized & automated text
reminders.
Similar Appointment Reminders Can Cost In Excess of £1,000
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19. One Simple Interface
Incredibly Simple
Incredibly Simple Reach all Contacts
Reach all Contacts All at 1 Place
All at 1 Place
One user interface Honoring “preferred One database
for all channels channel” for each contact
One vendor. One
No need to learn Flexible – decide when price to pay.
multiple products and how to send
Comprehensive
messages
Simple analytics support
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20. Market Leading Rates
No Long Term Contracts
Text & Email Credits Rollover –
Never Lose Them
FREE managed service for first 3
months – we do everything for you
Upgrade Or Downgrade Plans
Discounts on pre-paid plans
Free email credit for every SMS
credit
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21. Features: Collect Contacts
Feature Description
IMPORT CONTACTS: Import current customer database from a spreadsheet file.
MOBILE KEYWORDS: Utilize mobile keywords or shortcodes to encourage customers to opt-in to
your list.
ONLINE SIGN-UP PAGES: Collect mobile numbers, IM screen names, emails, or ALL of them. Or
use an embedded sign-up form in an existing web page.
FACEBOOK WIDGET: Facebook users can subscribe from within Facebook.
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22. Features: Send Messages
Feature Description
MOBILE TEXT: Use SMS to send marketing messages to your list.
EMAIL MARKETING: Use pre-designed e-mail templates for e-mail marketing campaigns.
VOICE BROADCAST: Combine the personal touch of a human voice to your messaging campaign
(Available Soon)
INSTANT MESSAGE: Instantly communicate with members via MSN Messenger and AOL instant
messenger.
SOCIAL MEDIA: Post to your Facebook Page and send a “tweet” to your Twitter Account.
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23. Features: Engage and Interact
Feature Description
MOBILE VOTING: Create fun and engaging SMS votes and polls. As people vote they are
automatically subscribed to your list.
TEXT TO SCREEN: When people text a keyword followed by a message it can be projected onto a
large screen at your venue in real time.
MOBILE eCARD: Create and design your own customer Mobile eCard with images and text.
(Available Soon)
MOBILE COUPON: Offer coupon discounts to customers and create unique promotion codes (2
credits) to track redemption and revenues.
SHUFFLE RESPONDER: Set up a pool of different promotional messages to send to your
customers after they have subscribed.
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24. Pricing : Monthly Plans
Additional Emails Can Be Purchased (10k = £20)
Additional SMS Credits Can Be Purchased At Pro-Rata Rates
Special Offer – FOC 3 Months Fully Managed Service – We Do
Everything For You
Price Guarantee – We Will Not Be Beaten On Price And Will Refund
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The Difference If You Find A Better Offer
25. Pricing Monthly Plans
Additional Emails Can Be Purchased (10k = £20)
Additional SMS Credits Can Be Purchased At Pro-Rata Rates
Special Offer – FOC 3 Months Fully Managed Service – We Do
Everything For You
Price Guarantee – We Will Not Be Beaten On Price And Will Refund The
Difference If You Find A Better Offer
26. The Set-Up – What’s Included :
• We will build a Graphical User Interface for you and setup your keywords
and messages
• We set-up a Facebook Business Page and Twitter A/c (and connectivity)
• If you have a website we create a sign-up Page and embedded sign-up
form
• Provision of marketing materials and mobile coupons
• Full support (including training, videos and PDFs)
• (Optional) We create a “fully optimised for mobile website” – we buy the
domain, 10 Pages of content including “click to call” and google Maps. The
website resizes based on the mobile screen size - all you have to pay is a
small monthly fee for hosting, maintenance and updates
Plus 3 Months Fully Managed Service Included
27. Like To Know More ?
For more information –
Call Clive On 07738 986256
Email clive@aiom.org.uk
http://seo.getonthenet.org/2-simple-steps/
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Notas do Editor
Transition: section at a time So why do we care about this? Well, for the business owners that youre working with it will be incredibly simple Business owners don't have time to learn multiple complex software, multiple services – They don’t have the time to learn a text message service, or an email service, or a voice broadcast service – all while updating their facebook and twitter status. So we’ve made it simple - we combined 5 of the most popular communication channels all onto 1 easy to use dashboard. Next, by leveraging all these channels it better enables you reach 100% of your contacts. For example – for me– I prefer email – I like to keep things oraganised.. Etc But it may not be the same for your customer– They may be inundated with emails. And a mobile text may be the best way to connect them. By using multi channel marketing – you now give customers a choice for how they want to be communicated by you. And by sending them messages through their preferred channel, they’re more likely to open, read, retain, and respond your message. And lastly, everything's in one place. So your database isn't scattered across different services and software, it’s all under 1 roof. And it saves you money,-- because you’re not paying multiple bills, you only have one bill and much of the time its for the same price that you would pay for just a single service.
Great! So Let’s get into logistics— Here’s the pricing for MTK— Best of all – it starts at just $50. Such a low entry point, and every package/plan comes with everything the MTK has to offer- - no setup fees, no contracts, month to month. Very low barrier to entry So for just 50, your client can experience multi channel marketing – Things to take note is that we provide Roll-over text credits – similar to a cell phone plan, whatever credits you don’t use – you get to keep. Each plan will come with a certain amount of text message credits, mobile keywords, and an email database limit. Every email, every IM, every social post will be free– If you run into a client who already is doing email marketing, which btw is the PERFECT prospect– they’ll be very familiar and pleased with our pricing structure – Same thing goes for mobile text – the pricing structure is o -------------------------- This is pricing structure – but one last thing to note is that we’re introducing even HIGHER plans – we’re literally outgrowing our pricing structure.
