Digital DUMBO has come a long way since its 34-people-at-a-bar-for-happy-hour days (yes, it's been a while since we attended). Here's our recap of what went down at the, now very legit, dd:Impact "The Design Edition" last week in Brooklyn (by Ollie Bauer and Jon Hsu).

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MOBILE APP
DESIGN

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Long-form content is
outperforming on mobile.
KEY TAKEAWAYS
Content will be produced, directed, and
edited for smartphone viewing.

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Unbundling is a
good idea.
KEY TAKEAWAYS
Creates a more focused and robust experience.
Also, app discovery is broken.

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Play to the strengths
of the platform.
KEY TAKEAWAYS
The web sucks on your phone.
And what about emerging platforms? (Watch, Glass)

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“
If you forsake mobile in order
to preserve the web, then you
are looking backwards.

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PHYSICAL DESIGN IN A
CONNECTED WORLD

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Share quickly and early.
KEY TAKEAWAYS
Push it out to something real
as fast as possible.

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“No-look feedback.”
KEY TAKEAWAYS
Physical’s point of difference
over digital.

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“
The process is all about
collaboration. We're going to
collaborate to solve complex
problems in the future.

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CREATING IN
THE CLOUD

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Collaboration speeds up
production.
KEY TAKEAWAYS
Photoshop meets Google docs.

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“
It's a crime against the creative
community not to fully leverage
the power of the cloud.

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CONTENT
DESIGN

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Let the content determine
the layout of the page.
KEY TAKEAWAYS
Also, share everywhere, not just on the homepage.
Also, infinite scroll or not? It’s a toss up.

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“Advertorial.”
KEY TAKEAWAYS
Native advertising can excite
the reader and the brand.

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“
It's not how many views.
It’s how people spend time
with it.

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MULTI-DEVICE
GAME DESIGN

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The actual play of the game
tells the story.
KEY TAKEAWAYS
A unique narrative every time
for every player.

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“Transmedia design.”
KEY TAKEAWAYS
Meet them where they are. But there is room
for improvement in multi-screen narrative.

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“
There's still space for indie
developers who are trying to
create something real and not
exploit their users.

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CLOSING
KEYNOTE

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Stay inspired. Be honest.
Keep pushing.
KEY TAKEAWAYS
Making great things is hard.

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“
You can look at something
and ‘good-enough’ it,
but that’s not going to work out.

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Compiled by:
!
Jon Hsu & Ollie Bauer
Desigers, space150