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Apple SWOT analysis 2013 by Strategic Management Insight
Company Background
Name Apple Inc.
Current CEO Tim Cook
Revenue $ 156.508 billion (2012)
Profit $ 41.733 billion (2012)
Employees 72,800 (2012)
Competitors
Amazon.com, Dell, Google, Microsoft,
Samsung Electronics
More information at:
1.
•Customer loyalty
2.
•Strong financial performance ($10,000,000,000
cash, gross profit margin 43.9% and no debt)
3.
•Closed product ecosystem
•Brand awareness and reputation
4.
More information at:
Leading innovator in mobile device
technology
Retail stores
Successful marketing and advertising
campaigns
5.
6.
7.
More information at:
4. High price
1. Declining
market share
2. Patent
infringements
3. Apple OS and
products are
incompatible with
other OS and
devices
More information at:
Weaknesses (cont.)
5. Defects in new products
6. Gross margin will decline
in the long – term
7. Changes in management
More information at:
1. Growth
of tablet
and
smartphon
e markets
2.
Obtaining
patents
through
acquisitions
3. Strong
mobile
advertising
market
growth
4. High
demand of
iPhone 5
and iPad
mini
More information at:
Opportunities (cont.)
5. Rising
demand for
cloud
network
services
6. Finding
new provider
of application
processors
7. iTV launch
8. Damages
from patent
infringements
More information at:
1. Rapid technological change
2. Price pressure from Samsung over the
key components
3. Tax increases in 2013
4. Growth of Android OS
More information at:
Threats (cont.)
5. Competitors new initiatives in
online music market
6. Rising pay levels for Foxconn
workers
7. Appreciating dollar
8. Breached IP rights
More information at:
MORE
For more information about this
presentation please visit our website!
Apple SWOT analysis 2013 –
Strategic Management Insight
Take a look at our other presentations!
More information at:

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Apple SWOT analysis 2013 by Strategic Management Insight

  • 2. Company Background Name Apple Inc. Current CEO Tim Cook Revenue $ 156.508 billion (2012) Profit $ 41.733 billion (2012) Employees 72,800 (2012) Competitors Amazon.com, Dell, Google, Microsoft, Samsung Electronics More information at:
  • 3. 1. •Customer loyalty 2. •Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt) 3. •Closed product ecosystem •Brand awareness and reputation 4. More information at:
  • 4. Leading innovator in mobile device technology Retail stores Successful marketing and advertising campaigns 5. 6. 7. More information at:
  • 5. 4. High price 1. Declining market share 2. Patent infringements 3. Apple OS and products are incompatible with other OS and devices More information at:
  • 6. Weaknesses (cont.) 5. Defects in new products 6. Gross margin will decline in the long – term 7. Changes in management More information at:
  • 7. 1. Growth of tablet and smartphon e markets 2. Obtaining patents through acquisitions 3. Strong mobile advertising market growth 4. High demand of iPhone 5 and iPad mini More information at:
  • 8. Opportunities (cont.) 5. Rising demand for cloud network services 6. Finding new provider of application processors 7. iTV launch 8. Damages from patent infringements More information at:
  • 9. 1. Rapid technological change 2. Price pressure from Samsung over the key components 3. Tax increases in 2013 4. Growth of Android OS More information at:
  • 10. Threats (cont.) 5. Competitors new initiatives in online music market 6. Rising pay levels for Foxconn workers 7. Appreciating dollar 8. Breached IP rights More information at:
  • 11. MORE For more information about this presentation please visit our website! Apple SWOT analysis 2013 – Strategic Management Insight Take a look at our other presentations! More information at: