2. Julie Hawker
Cosmic
The Value of Social
Impact Measurement

3. Impact Matters
• Social Audit
• SROI
• Triple-bottom line
• Reports
• Strategy loop
• Stakeholders

4. In the beginning… 1996

5. COSMIC
• ICT Services  Consultancy Services
– Web  Leadership Development
– Training (SE)
– Tech Support  Workshops
– Consultancy  Summer Schools
– SEO  Student placements
– Digital Marketing  Work Experience
 Research
• ICT Projects  Digital Inclusion pilots
– ICT for Communities
– Digital Mentoring
– Social Impact Tracker

6. Digital Inclusion

7. Visionary

9. Social Audit 2006
Summary of Recommendations
• Review our approach to our work with young people ….. to focus on providing
an effective work experience
• Look at providing a more diverse range of training opportunities to satisfy the
needs of older learners
• Continuation of negotiations with partner organisations for mobile training
resources to be achieved ‘post-Shuttle’
• Marketing services specifically to SME’s and VCOs (separately)
• Review of proposals to structure services into a ‘multi-disciplinary’ and client-
centred arrangement
• Regular information to clients on new technologies etc – Clients Newsletter
• Explore further potential for improved work / life balance policies
• Introduction of a new support and supervision structure with the appointment of
team leaders
• Continual development of opportunities to promote our work nationally and to
host visits.

10. That’s Business!

11. Strategy
Build the Business
Create the Culture

12. Business
Charity with generating
Charity Social Social
fundraised or profit, Commercial
generating benefit Purpose
grant donated in enterprise
income enterprise Business
income part to
charity
Social Impact Blended returns Financial Impact
Source : Cheng et al 2010, Venturesome

13. People and Skills

14. Stakeholders
COSMICs Stakeholder Map
Town District Local
Council Council Schools
Community
Partners
Groups
Staff
Young
Directors
People
County
Youth Club
Councils
Drop-In
COSMIC Members
Customers
Trainees
Paying
Customers
Funders
Volunteers
Partners
Local
Community Chambers Rotary Club
Groups of
Commerce

15. Is not an option!

16. COSMIC Values
Inspirational Supportive Innovative Ethical Friendly
Looking after Always seeking Being true to Approaching all
Finding ways others in all new ways to ourselves and contact and
to encourage, we do improve and what we believe communication
lead and – treating enhance our in – honesty, with a warm
excite people as we work and fairness, integrity heart
like to be impact
treated

17. Catch the Cow!
• “if you want milk don’t sit on a
stool in the middle of a field in the
hope that the cow will back up to
you!”
• “Screw It – Lets Do It”
Richard Branson

18. Julie Hawker
Chief Executive, COSMIC
julie@cosmic.org.uk
@cosmicjulie