Unit 12 End Task

UNIT 12 Investigating Internet Marketing Unit Test

The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]

The seven Ps ,[object Object],[object Object]

The 7 Ps ,[object Object],[object Object]

Q1. What do you understand is the main purpose of marketing? ,[object Object],[object Object],[object Object]

Q2. List at least four ways in which the internet helps a business to find out about its customers. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Q3. Describe what is meant by ‘targeting’ customers. ,[object Object],[object Object],[object Object]

Q4. Describe what is meant by ‘segmenting’ a market. ,[object Object],[object Object],[object Object]

Q5. Describe and give three examples of ‘personalisation’ of web pages. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Q6. What do you understand by ‘mass customisation’? ,[object Object],[object Object],[object Object]

Q7. How might the internet offer customers improved value? ,[object Object],[object Object],[object Object],[object Object]

Q8. What is ‘dynamic pricing’? ,[object Object],[object Object]

Q9. List and describe three ways in which businesses can use internet marketing opportunities. ,[object Object],[object Object],[object Object]

Q10. Describe three challenges that a business going online might have to face. Why are they challenges? ,[object Object],[object Object]

Q10. Describe three challenges that a business going online might have to face. Why are they challenges? Cont… ,[object Object],[object Object]

Unit 12 End Task

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Unit 12 End Task