Southpace Properties Principal, Bryan Holt, presentation to RBN executives at the ICSC Conference in Atlanta 11-15/11

1. TECH
THOUGHTS
Presented by: Bryan Holt, CCIM, CLS
November 15, 2011

2. ‘TECH GEEK’
A RELATIVE TERM
• Southpace Technology
• Thoughts on the RBN website
• Tips, Tricks and Distractions

3. SOUTHPACE :
Technology Initiatives
• US Teks: Flat rate, 24-7, local, comprehensive
• Hardware: like-kind equipment is a goal
• Training: akin to 4 yr old t-ball
• New website: December 1, 2011*
• Social Media: Outsourced
• Perception: Half the battle

4. SOCIAL NETWORKING STRATEGY
Research
Reputation
Management
Broker training
Digital
Marketing
Campaign
Blog
E-newsletter writing, conte
nt
Mgmt.-Twitter management
LinkedIn, Face
book
•Full participation is important
•Don’t let it become “social NOTWORKING”
•Training is the key to the whole operation
Provided by: Buzz 12

5. LINDKEDIN-BRYAN HOLT

6. SOUTHPACE FACEBOOK

7. SOUTHPACE BLOG

8. SOUTHPACE TWITTER

9. SOUTHPACE E-NEWSLETTER

10. www.SOUTHPACE.com

11. www.RETAILBROKERSNETWORK.com

12. www.RETAILBROKERSNETWORK.com
Who goes there?
•Property Level User
•Potential Members
•RBN Members

13. PROPERTY LEVEL USERS
•Territories- searchable by geography
•Representative list of clients
•References
•Testimonials
•Available Properties
•Councils

14. POTENTIAL MEMBERS
•Process for application
•Testimonials from member institutions
•References
•Representative list of clients

15. MEMBER INSTITUTIONS
MAKE IT A RESOURCE
•Contact info- Downloadable, Indexed by territory,
client and specialty
•Toolbox - Sales numbers, Templates
(marketing, fliers, packages, brokerage
agreements), Links (ICSC Search, STDB
etc.), podcasts, YouTube channel link

16. demos, psychographics, thematic
maps, aerials, flood maps,
comprehensive reports

17. SITE TO DO BUSINESS (STDB)
Site Analysis

18. CREATE A STUDY AREA
• Radius
• Donuts
• Drive Time
• Custom Polygons

19. REPORTING • Executive Summary
• Psychographics
• Demographics
• Consumer Spending
Top 3 Tapestry Segm ents
1 Midlife Junction Rustbelt Retirees Rustbelt Retirees
2 Rustbelt Retirees Cozy and Comfortable Cozy and Comfortable
3 Cozy and Comfortable Midlife Junction Modest Income Homes

20. TRADE AREA COMPARISONS
Gardendale Gardendale Gardendale Trussville Trussville Trussville
5.0 m inutes 7.0 m inutes 10.0 m inutes 5.0 m inutes 7.0 m inutes 10.0 m inutes
Population
2000 Total Population 5,146 14,983 29,509 5,290 14,284 46,723
2010 Total Population 5,706 16,902 31,980 6,505 16,521 48,335
2015 Total Population 5,787 17,282 32,519 6,691 16,976 48,544
2000 - 2010 Annual Grow th Rate 1.01% 1.18% 0.79% 2.04% 1.43% 0.33%
2010 - 2015 Annual Grow th Rate 0.28% 0.45% 0.33% 0.56% 0.54% 0.09%
Population Density
2010 830.71 799.48 684.13 1,051.94 1,012.86 1,034.45
2015 842.51 817.46 695.66 1,082.02 1,040.76 1,038.92
Households
2010 Households 2,585 7,163 13,046 2,795 6,703 19,305
2015 Households 2,635 7,370 13,358 2,895 6,922 19,461
2010 - 2015 Annual Grow th Rate 0.38% 0.57% 0.47% 0.70% 0.65% 0.16%
2010 Average Household Size 2.20 2.34 2.43 2.28 2.45 2.46
2015 Average Household Size 2.19 2.33 2.41 2.27 2.43 2.46
2010 Housing Units 2,799 7,776 14,655 3,037 7,189 21,641
Ow ner Occupied Housing Units 68.52% 72.60% 68.63% 73.49% 77.16% 69.46%
Renter Occupied Housing Units 23.83% 19.53% 20.39% 18.54% 16.08% 19.74%
Vacant Housing Units 7.65% 7.87% 10.98% 7.97% 6.76% 10.79%
Median Household Incom e
2010 $47,431 $50,155 $45,378 $55,096 $58,780 $48,056
2015 $49,722 $52,250 $48,310 $55,157 $58,580 $50,467
2010 - 2015 Annual Grow th Rate 0.95% 0.82% 1.26% 0.02% -0.07% 0.98%
Median Hom e Value
2010 $124,878 $119,976 $111,281 $145,445 $140,464 $113,399
2015 $141,908 $137,093 $128,214 $160,795 $157,186 $130,459
Per Capita Incom e
2010 $26,644 $25,568 $22,561 $30,440 $29,130 $23,907
2015 $27,218 $26,133 $23,215 $30,710 $29,707 $24,561
2010 - 2015 Annual Grow th Rate 0.43% 0.44% 0.57% 0.18% 0.39% 0.54%
Median Age
2010 43.80 42.70 42.30 43.60 42.90 40.40
2015 44.70 43.50 43.20 43.30 43.40 40.80

21. MAP FUNCTIONS
• Aerial
• Street Map
• Topo Map
• Pictometry (powered by Bing Maps)

22. MAP FUNCTIONS
• ID shopping center by GLA
• Traffic Counts
• Thematic Maps
• Walk Studies

23. STDB-BUSINESS LIST

24. APPS & SOFTWARE
Captio App Dropbox App Sitewise App
Adobe Ideas App The Analyst App Pandora App
Around Me App 10BII Calculator App
Microsoft Streets & Trips ScreenHunter Software