Presentation from ASAE's 2010 Membership and Marketing Conference

1. Membership and Marketing: From 199 Ideas to Your WorldJune 15, 201010:45 a.m. - Noon Content Leaders: Miriam Miller, CAE, director, membership, United Fresh Produce Association Tip Tucker Kendall, director, membership, exhibition and convention services, Women’s Basketball Coaches Association www.asaecenter.org Connecting Great Ideas and Great People

2. Idea #1 You’ve got them in the door. Don’t leave them alone in the living room.

3. Put yourself in your members’ shoes Create an atmosphere of immediate welcome Make them feel valued as individuals Constantly communicate

5. How do you welcome new members? What is your new member retention plan? What activities make your new members feel valued?

6. Idea #2 Address Your At-risk Groups

7. Who are they? Subsets of profession Gender New to membership New to the profession Race

9. Educational tracks

10. Listservs and messageboard

11. Social Media

12. Newsletters or information needs

14. Educational tracks

15. Listservs

16. Social Media

18. A personal story about personalization . . .

19. Know what “personally” matters to your members Make form letters “un-form letters” Use technology to streamline your efforts Proofreading is essential!

21. What information do you capture about your members to ensure your communications are personal? What discrete programs and services matter personally to your members?

22. Idea #4 Go Above and Beyond with “Good Job” Calls

24. Marriages

25. Awards

27. I’m on your website? Now what?

28. Help members “Choose their Own Adventure” Recognize the individual value proposition Make it easy to “come home.”

32. Idea #6 Crowdsource to Create Community

34. Pick a logo for your upcoming meeting

35. Pick a keynote speaker

36. Pick ALL the speakers for your conference

37. Top story for your websiteGive them lots of OPPORTUNITIES TO FEEL INVESTED in the association’s big decisions and the small decisions.

39. Over 150 sign-ups in 24 hours

41. What was that event I attended again?

42. Have a post-convention plan in place pre-convention Strategize beyond membership staff Maintain your momentum post-show Don’t forget those who didn’t attend

44. What is your member/prospect follow up strategy for major events? How do you maintain momentum after an event?

45. Idea #8 Save Your Renewals from Recycling

46. Timing is everything! Do you know when the best time to bill your members is? Have you asked? Don’t even THINK about billing me during convention season!

48. Make sure that online invoices take no more than 3 minutes

50. You like me? You REALLY like me! Or Flattery will get you everywhere

51. Do you know who your decision makers are? Do you know “how” they like to decide? Don’t underestimate the personal ask Recognize early and often Empower your internal champions

56. Do you know who your decision makers are? How do you acknowledge your decision makers? What investment do you make in cultivating decision maker support?

57. Idea #10 Spread Your Membership News Far and Wide

59. Year-end or record-breaking membership numbers

60. Post-convention or record-breaking convention attendance

61. Record-breaking opening of convention registration

63. Member demographics on brochures and websiteGive it context! A pie chart with no context is NOT enough!

64. Buy your copy of 199 Ideas: Membership Recruitment and Retention today!

65. Want to be published in an ASAE publication? Submit your tip to: www.asaecenter.org/sharemytip We are looking for additional tips for ASAE’s next tip book, 199 Ideas: Member Service & Engagement

66. Contact Information Miriam Miller, CAE Director, Membership United Fresh Produce Association mmiller@unitedfresh.org 202.303.3410 Tip Tucker Kendall Director, Membership, Exhibition and Convention Services Women’s Basketball Coaches Association tkendall@wbca.org 770.279.8027 ext. 106