Martha Roberts - Communications co-ordinator, National Trust.

1. Podcasts: from nothing to something beautiful Martha Roberts, The National Trust

3. Back to basics: What and why? A regular audio product, available online that you can subscribe to

6. The National Trust way... A monthly, magazine style podcast on wildlife and countryside issues. 3 sections: news person profile butterfly man

7. Why I was allowed to go play in the woods... I’d done it beforeRight time, right placeMinimal costExcellent content Perception shifting potential

8. So this is what I did... website

9. The alternative dawn chorus

10. Surfing Robyn

11. The butterfly man

12. Getting it out there What are you already doing? What are your key comms channels with members or the general public? Channels we used: The National Trust Magazine E-newsletters Email tags Twitter Website

13. Hello? Is anybody out there?! You need some measure of success, especially to justify to your bossTracking packages are the best wayListener feedback is gold-dust - ask a question or run a competition But be careful...

14. Success for the NT? Yes:Telegraph Top 10 places to listen to outdoor sounds Sunday Times Critics: choice for downloads Internal perception shift Loyal audience No:Listener base smaller than it should have been

16. Over to you... Would this work in your organisation? What stories or people do you have at your finger tips? What are the biggest barriers?

18. 6) Get very familiar with your equipment and editing program 7) Seek feedback and listen to it 8) Don’t go home until you’ve got what you want 9) Practice your interview technique and try new things 10) Enjoy and have fun with it! Take home tips