Facebook pages and groups

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Faces pages and groups presentation by Jacqui O'Beirne, Dogs Trust. Please note some of these details are no longer relevant, as Facebook has changed settings. Please get in touch if you would like further assistance!

Tecnologia

Pages v Groups Dogs Trust Jacqui O’Beirne Digital Marketing Manager Kate Walker Digital Marketing Assistant

Who for? Pages Public figures Businesses Organisations Celebs Your public presence on Facebook Groups Issues Activities Common interest A place for communication and opinion

Visibility Pages Visible to everyone Appear in search engines No need to be logged in to view Can have restrictions e.g age, country Groups Only visible to logged in users Only found via Facebook search or invitation Not listed on search engines

Who can Join Pages Everyone and anyone via ‘like’ button Used to be ‘fans’ Groups Can restrict who can join Open group - anyone can join and invite Closed – new members must be approved Secret – Invitation only.

Who can create Pages Only an official representative Groups Anyone! Note: groups can be started in your name without your permission. These can be closed by reporting to Facebook. Better way to join and interact pushing them official page.

Updates Pages Page updates not linked to personal update All page update show in ’fans’ newsfeed Can send updates to all ‘fans’ via message Pages can ‘like’ related pages. Groups Updates linked to individual Posts will appear in ‘members’ newsfeeds Groups allow bulk invites

Applications Pages Applications can be added to the page Groups No applications can be added

Other stuff Pages RSS – Yes Vanity URL – Yes Stats – Yes Ads - Yes Events – yes Admins – Many. Groups RSS – NO Vanity URL – No Stats – No Ads – yes Events - yes Admin – only one.

Setting up a fan page Fan pages are where people can ‘like’

Fan page navigation Edit your pageFan countCreate more pages

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Facebook pages and groups

1. Pages v Groups Dogs Trust Jacqui O’Beirne Digital Marketing Manager Kate Walker Digital Marketing Assistant

2. Pages v Groups Page Group

3. Who for? Pages Public figures Businesses Organisations Celebs Your public presence on Facebook Groups Issues Activities Common interest A place for communication and opinion

4. Visibility Pages Visible to everyone Appear in search engines No need to be logged in to view Can have restrictions e.g age, country Groups Only visible to logged in users Only found via Facebook search or invitation Not listed on search engines

5. Who can Join Pages Everyone and anyone via ‘like’ button Used to be ‘fans’ Groups Can restrict who can join Open group - anyone can join and invite Closed – new members must be approved Secret – Invitation only.

6. Who can create Pages Only an official representative Groups Anyone! Note: groups can be started in your name without your permission. These can be closed by reporting to Facebook. Better way to join and interact pushing them official page.

7. Updates Pages Page updates not linked to personal update All page update show in ’fans’ newsfeed Can send updates to all ‘fans’ via message Pages can ‘like’ related pages. Groups Updates linked to individual Posts will appear in ‘members’ newsfeeds Groups allow bulk invites

8. Community Pages Based around your brand Allows links out to further info on brand Encourages interaction with the brand For many a customer service outlet. Groups Encourages member to member interaction Develops a closed community with in facebook

9. Applications Pages Applications can be added to the page Groups No applications can be added

10. The Wall Pages Anyone can post photos videos or comments, depending on set up Users can view all comments or just those by the brand Groups No interactive, wall just individual comments

11. Other stuff Pages RSS – Yes Vanity URL – Yes Stats – Yes Ads - Yes Events – yes Admins – Many. Groups RSS – NO Vanity URL – No Stats – No Ads – yes Events - yes Admin – only one.

12. Setting up a fan page Fan pages are where people can ‘like’

13. Facebook pages

14. How to create a page

15. Who you are

16. Complete the info

17. Fan page navigation Edit your pageFan countCreate more pages

18. Follow us! facebook.com/dogstrust