The document summarizes a study conducted at Reliance Trends stores. The objectives were to study daily floor operations, monitor compliance with standard operating procedures, analyze competitors, and understand customer satisfaction and preferences. Reliance Trends is a division of Reliance Retail Ltd, which has over 1200 stores across India. The report details the store rollout history and growth in store numbers from 2007 to the present. It also analyzes customer purchase data and feedback on aspects like product quality, pricing and need for more offers to improve the home fashion section.

2. A STUDY OF FLOOR OPERATIONS
AT
Soumyajit Mukherjee
2013-15 PGPBM & MBA
HOWRAH,
WESTBENGAL

3. Objectives:-
• To study about the daily floor activities of
Reliance Trends.
• To look after the maintenance of SOP by doing
mystery shopping audit.
• To analyze the various competitors of Reliance
Trends (Inner premises & Outer premises) those
are present at the same location.
• To have a study on the customer satisfaction and
preferences.
• To find out the possible reasons, if conversion
percentage goes down.
• To generate more business by increasing footfall
in the premises by arranging various events.

4. ABOUT THE COMPANY
(Reliance Retail Ltd.)
• Date of Establishment-2006
• Revenue-INR 2500-5000 Crores
• Market Cap-US $ 27.4 billion
• Address- RCP STTC Industrial Area, Tanabelapur
Road, Ghansoli , Mumbai – 400701
• BranchesOver 1200 stores across India
• Chairman & MD-Mr. Mukesh Ambani
• CEO-Mr. Akhilesh Prasad

5. Reliance Trend’s Roll Out Journey:-
Reliance Trends started its journey on late 2007. It opened its first
store in Gurgaon, India and the journey is going on today also:-
Date Location
12/10/2007 Ambience Mall, Gurgaon, india
30/11/2007 V3S Mall, New Delhi, India
27/03/2008 Main Street Mall, Bandra, India
28/03/2008 Big C(Chawla Mall), Jalandhar, India
15/08/2008 10Acres Mall, Ahmadabad, India

6. Past, Present & Future:-
Year No. of Stores Year No. of Stores
2007-2008 3 2012-2013 76
2008-2009 7 2013-2014 104
2009-2010 9 2014-2015 132(Already Crossed in
in 2014)
2010-2011 23 2015-2016 167
2011-2012 48 2016-2017 202

7. Attending the customers in Reliance Trends
BY……
AGES, where
A- Approach the customer
G- Greet the customer
E- Eye-contact
S- Smiling Face

8. A G
E
Approaching
Customers
Greet the
Customer
Eye Contact with
customer

9. S – SMILING FACE

10. • Mission of Reliance Trends:-
To be India’s largest apparel retailer and
the dominant player in the Indian retail store
market.
• Vision of Reliance Trends:-
Democratic fashion, enrich the quality of
life Indian Households by giving them access to
quality fashionable clothing at extreme.

14. SPACER AND SPACING

15. WALLS

16. TABLES
NESTING TABLE ULTIMATE TABLE

17. DATA ANALYSIS OF FEW

18. Offers
44%
Services
28%
Product
Availability
16%
Easy
Transportatio
n
12%
Reliance Trends, Avani Mall for shopping

19. MENS
38%
WOMENS
44%
KIDS
10%
HOME FASHION
4%
ACCESSORIES
4%
Product purchased from Departments

20. 1 TIME
10%
2 TIMES
26%
3-5 TIMES
36%
MORE THAN 5
TIMES
28%
VISITING FREQUENCY OF HOME FASHION
SECTION

21. YES
42%
NO
58%
PRODUCT VERSATILITY OF HOME FASHION

22. YES
46%
NO
54%
SATISFACTION REGARDING QUALITY

23. YES
64%
NO
36%
POCKET FRIENDLINESS OF HOME
PRODUCTS

24. YES
64%
NO
36%
MORE OFFERS NEEDED?

26. TRIED LUCK @ HOME!!!