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CORPORATE SOCIAL RESPONSIBILITY  PRESENTED BY,                             SOUMIK MUKHERJEE                    PGDM,3rd SEM,                   REG. NO-4018
Corporate Citizenship Concepts ,[object Object],obligation and accountability to society ,[object Object]
Corporate social performance – emphasizes 	outcomes, results,[object Object]
Requires a manager to consider his acts in terms of a whole social system, and holds him responsible for the effects of his acts anywhere in that system,[object Object]
Historical Perspective      From the 1950’s to the present the concept of CSR has gained considerable acceptance and the meaning has been broadened to include additional components ,[object Object]
Legal model– laws protected societal interests
Modified the economic model
Philanthropy
Community obligations
Paternalism,[object Object],[object Object]
Pyramid of CSR Philanthropic ResponsibilitiesBe a good corporate citizen. Ethical ResponsibilitiesBe ethical. Legal ResponsibilitiesObey the law. Economic ResponsibilitiesBe profitable.
Corporate Social Responsibility (CSR) ,[object Object]

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CSR Corporate Social Responsibility Concepts and Perspectives