2. Brand Guru is a professionally managed firm specialized
in Brand ,Sales & Marketing Consultancy ,Trading and
Marketing of FMCG Products, Snacks Food ,Personal
Hygienic products. And Health care products.
Based at Ahmedabad, the firm operates all over India
and a very strong presence in the International Markets
in all parts of the World.
In the present day fierce competitive world, Brand Guru
provides cutting-edge advantage to manufacturers in
effectively marketing their products.
3. VISION
To achieve a dominant position in the industry with a strong
focus on high quality delivery and innovation to add value to our
principals and their customers.
OBJECTIVES
We are totally committed not just to market the products but
SUCCESS of our Principals. By observing good ethics of business
and of course all the statutory aspects comprehensively, we
strive to be the best Sales & Marketing company in India &
International Market
4. MISSION
To help manufacturers of various products in effectively mass
marketing their products and cultivate excellent brand image for
their products.
To provide high quality management consultancy services to
manufacturers and help them in writing their SUCCESS story. To
reach good quality products to consumers and to ensure that they
get the best value for money for the products.
To conduct the business on very sound management
principles, without violating any government guidelines and in very
fair and transparent manner rich with ethics.
To help the manufacturers, to place their products in all outlets
even from micro markets to major modern centers depend upon
their products.
5. AREAS OF EXPERTISE
We have dedicated team and very rich experience in
marketing, distribution, logistics management, new product launch
and brand cultivation.
Sales & Marketing
Devising & effectuating competitive selling programs/strategies to
improve the product awareness and enhance business growth.
Reviewing and interpreting the competition (through in-depth
analysis of market information) to finalize the marketing strategy
and ensure profitable growth.
Launching / introducing new products as a part of marketing
development effort.
Tracking competitors’ moves & devising strategies for the same.
6. Business Development
Developing new clients by comparative study of market
variable such as cost and providing them with superior
service.
Conducting market research to analyze and assess
market potential, tracking competitor activities for
providing valuable inputs to fine-tune selling &
marketing strategies.
Identifying key/institutional accounts and strategically
secure profitable business.
7. Channel Management
Enabling business growth by developing and managing a
network of Channel Partners.
Commissioning & launching new centers as per company
standards and monitoring operations.
Guiding and training partners to accomplish set revenue
and business targets.
Identifying and networking with financially strong and
reliable dealers/distributors/channel partners, resulting
in deeper market penetration.
8. Team Management
Recruiting, mentoring, training and development of the
field functionaries to ensure the sales and operational
efficiency.
Creating and sustaining a dynamic
environment, imparting training to team members that
fosters development opportunities and motivates high
performance amongst team members.
9. Cutting Edge
We have a very wide network of financially disciplined and sound C&F
Agents, Super Stockiest, Stockiest and Wholesale Agents spread across the
country. Since the distribution channel partners are appointed by firm. It is
very easy for us to launch any product across the country at the shortest
possible time.
More importantly, scouting for financially disciplined distribution channel
partners and formalizing their appointments can be avoided and a great amount
of time and energy can be saved for the principal. This is a cutting edge
advantage for our principal.
All information pertaining to sales, stock position, movement of stocks, details
of key outlets (sales), details of sales through modern trade
outlets, institutional sales will be furnished by our field force day to day basis.
Since Brand Guru provides totally dedicated field staff for every principal, to
ensure proper marketing of their products, growth development and brand
image cultivation. This will certainly give cutting edge advantage to our
principals.
11. BRAND PROMOTION
Brand Promotion: We can promote the Brand with
different promotional activities like Proper
Launching, In-Shop Campaigning, Door-to-Door, Road
Show, Attend in different Exhibitions, Campaigning in
different Corporate House ,etc with Sales Promoters
where we can Display the Products, Sampling ,Sales &
Demonstration with Hand Bill, Canopy, T-shirt, Cap, etc
are required to promote the brand.
“The value of a brand…..”
12. STATISTICS ( MIS ) ANALYSIS
COMPARISION CHART
6
5
4
3
2
1
0
PRODUCT SALES BRAND MARKET
HIGH MEDIUM LOW
13. ORGANIZATION STRUCTURE
PRINCIPAL
BRAND GURU
DISTRIBUTORS
SALES &
& RETAILARS
MARKETING
SUPER STOCKIST
14. DISRTIBUTOR NETWORK
Distribution Network: Depending on products
category, per capita income, culture, socio-economic
growth, population, etc we can appoint distributors /
super stockist, etc. Also we should follow that minimum
retailers should cover at least 300 outlets (A/B/C) i.e.
50/60 outlets per bit/one day coverage plan should be
followed by the distributors and if we are appointing any
Super Stockist they should cover 100 /150 km
surrounding area for better distribution with economical
cost , C&F may be appointed state wise to avoid ‘C’
from, better investment, stock holding, inventory
management, etc to ensure the availability of proper
stock.
15. PRODUCT LAUNCHING
Proper Launching of the product is very important to
create Brand awareness and make a good turnover .
We can arrange for Decorated Vans along with
product Cut-Outs and hire Man Power wearing T-
Shirt & Caps, with Banners, P.O.P Materials and
Gift item like Pens, Wall Clocks, Small Writing
Pads, etc. This will help to make an easy entry and
Proper Placement of the product into the market. We
can also provide Window Display to A-grade
Counters for proper Visibility of the product among
the Customers, we can also arrange In-Shop
Campaigning for Promoting the Brand with Hand-
Bills, Sampling, etc to boost up Retailers &
Distributors moral support.
17. OUR PHILOSOPHY
We Believe in Making Relationship Innovating Brand for tomorrow……
Forever....Hard Work & Honesty is
our Motto....Brand & Team Building is Thanks & Best Regards,
Our Passion.....
BRAND SALES MARKETING
